Yep, you read that right- this week’s email marketing tip is all about the big L-O-V-E! Don’t worry, we haven’t turned into relationship doctors over here, but we do think we can help you to make the right first moves with your subscribers to leave a lasting impression, which arguably could be more useful than [...]
Filed under: Email Marketing Tips, First Impressions, Marketing Tips, Using Forms | Leave a Comment »
The online world is evolving- or maybe, it already has. According to new statistics almost every single American uses a cell phone (91% to be exact!). That’s over 285 million people with over 285 million phones. Recent predictions say that by Christmas 2011 more than half of these phones will be smart phones, with mobile [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Marketing Tips, Mobile Marketing | 1 Comment »
Happy Wednesday! We’re taking a break today from our usual fun-filled, email marketing goodness to deliver some amazing news to you, our loyal blog readers: For those of you who are still on the fence about email marketing (even though our past posts should have already convinced you of the benefits), we are now offering [...]
Filed under: About Topica | Leave a Comment »
Sometimes, less is more. Just the other day we wrote a post about creative ways to build your list. Another quick tip is to keep it concise. Don’t ever ask for more than you need. If you’re a shoe store it wouldn’t hurt to ask whether customers prefer sneakers or sandals, but you don’t want [...]
Filed under: List Building, Privacy, Using Forms | 2 Comments »
Holy moly, we made it to Friday- woot woot!! Here in San Francisco the sun is shining, the birds (pigeons) are chirping (or cooing), and it seems as if we may have arrived to summer at last. Take that, June gloom!! Before we head on out to enjoy the beautiful weekend, let’s take a gander [...]
Filed under: Email Marketing Tips, Friday's Fabulous Marketing Finds, Marketing Tips, San Francisco | Leave a Comment »
Happy Thursday, folks! Today we’re looking at subscriber confirmation and how it can help your email marketing efforts. Let’s start with the basics-what is “subscriber confirmation”? Subscriber confirmation, often referred to as “double opt-in,” means asking email newsletter subscribers to confirm that they actually want the communication for which they signed up for. This prevents [...]
Filed under: Confirming Subscribers, Email Marketing Tips, First Impressions, List Building, Using Forms | 1 Comment »
The best thing about signing up for an ESP is the information they can track and report back to you. Knowing who got your message, who opened it, what they clicked, and how many times is extremely valuable. What you do with this information is even more important. If you simply look at the numbers [...]
Filed under: Email Marketing Tips, Marketing Tips, Personalization, Subject Lines | 1 Comment »
In the world of email marketing we’re always looking for new ways to grow our lists and extend our reach. The more people you are connecting with the better return on investment you will achieve. That’s why you should always be thinking of creative new ways to reach out to previously untapped customers or current [...]
Filed under: Do's and Don'ts, Email Marketing Tips, List Building, Marketing Tips, Using Forms | 4 Comments »
Hey blog readers! We’re introducing a new Friday feature for you all- a compilation of the best marketing articles, blog posts, cartoons, comics, videso, info, etc. from around the web for the past week in case you missed ‘em. So grab an extra cup of coffee, get comfy, and get ready to have your email [...]
Filed under: Email Marketing Tips, Friday's Fabulous Marketing Finds, Marketing Tips | Leave a Comment »
topicaseal
vinnybaby
lindsaymvp
aaromanov
kjcurtin