The Good, the Bad the Ugly: Email Subject Lines

Email marketers put a lot of time and effort into the content of an email, but more often than not the subject line is overlooked. The subject line itself is a major determining factor on whether or not an email is even opened. Imagine opening a newspaper or magazine; are you really going to read [...]

Email Marketing: The “GREENER” Choice

Happy Friday, blog readers! San Francisco is in the midst of a cold, gray, foggy spell (sorry East Coast-ers), so we thought we’d try to liven it up a bit around here and reflect on how email marketing is the “GREENER” choice for your marketing efforts. Bring on the sunshine! Before you think about printing [...]

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