Hey blog readers, and happy Wednesday! We’re bringing you back to homeroom today, and giving you a lesson in Email Marketing 101. Today’s topic- email marketing vocabulary! There won’t be a test after, but we think you can use some of this lingo to impress your friends next time you’re out at a bar taking [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Tips | 5 Comments »
Welcome back from the weekend! Last week was devoted to deliverability, and we hope you received advice and answers to some of your burning deliverability questions. To keep on the same theme and mind-track, today’s email marketing tip outlines the difference between hard and soft bounces. Although no one likes to see bounces in their [...]
Filed under: Best Practices, Email Marketing Tips, Techy Stuff | 3 Comments »
Holy Deliverability Days, Batman! It’s been an awesome week for best practices and deliverability this week at Topica, and I hope you enjoyed our 3-part guest blog by Andrei, our Deliverability/Policy & Standards Manger. Here’s what you missed in case you haven’t check in this week: Part 1: How Spam Filters Work Part 2: What [...]
Filed under: About Topica, Best Practices, Deliverability Days, First Impressions, Friday's Fabulous Marketing Finds, Marketing Tips | 4 Comments »
A simple welcome auto-responder will go far. By confirming the email address, establishing familiarity and following up immediately, you have taken some very important first steps in having a successful email marketing program.
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing Tips, First Impressions, Using Autoresponders | Tagged: auto-responders, bounces, Deliverability, open rates, welcome email | 1 Comment »
Part 1: How Spam Filters Work This is Part 2: What is my External Reputation? Part 3: How to Increase Open Rates and Decrease Complaints – coming tomorrow! In my post yesterday, I described spam filters as a sort of black box. Emails come in and emails come out in one of two directions, either to [...]
Filed under: About Topica, Best Practices, Deliverability Days, Do's and Don'ts | 2 Comments »
In it’s most simple terms, deliverability in email is the ability for a camping to consistently get into the inbox.
Filed under: Best Practices, CAN-SPAM Act, Deliverability Days, Do's and Don'ts, HTML vs Text Emails | 4 Comments »
Happy Monday, blog readers! If you’ve been keeeping up with us on Twitter or Facebook you’ve already heard the news, but this week we are devoting to everyone’s favorite subject- Email Marketing Deliverability! To help us shed some light on this major topic with loads of questions but very few answers, we have our resident deliverability guru, [...]
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Howdy blog readers, and welcome to Thursday! Today we’re looking at testing- an ever so important aspect of your email marketing, but one that is often overlooked. Here we’ll touch on the “what’s” and “how’s” of email testing, but we’d love to hear how you are testing in your email marketing as well. Leave us [...]
Filed under: Audiences, Email Marketing Tips, Spring Cleaning, Subject Lines | 3 Comments »
After our post last week about Gmail’s Priority Inbox, it seemed logical that Google would sit back, relax, and admire their handiwork, right? Wrong. Late last week, Google introduced another innovation aimed at changing the way we filter through content in order to save us time and increase productivity. Google Instant is a new dynamic [...]
Filed under: Marketing Tips, Techy Stuff | 1 Comment »
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