Part 1: How Spam Filters Work This is Part 2: What is my External Reputation? Part 3: How to Increase Open Rates and Decrease Complaints – coming tomorrow! In my post yesterday, I described spam filters as a sort of black box. Emails come in and emails come out in one of two directions, either to [...]
Filed under: About Topica, Best Practices, Deliverability Days, Do's and Don'ts | 2 Comments »