A simple welcome auto-responder will go far. By confirming the email address, establishing familiarity and following up immediately, you have taken some very important first steps in having a successful email marketing program.
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing Tips, First Impressions, Using Autoresponders | Tagged: auto-responders, bounces, Deliverability, open rates, welcome email | 1 Comment »