As the holiday season approaches, it’s not only the malls that start becoming crowded – even ISPs start getting flooded with email campaigns. Now is the time to be keeping those content scores as low as possible by sending your messages as multi-part and using the audience segmentation feature. This is also the best time of [...]
Filed under: Best Practices, Confirming Subscribers, Email Marketing Tips, First Impressions, List Building | 1 Comment »
I am new to San Francisco and hail from the great state of New York. Although I have never been a huge baseball fan, I’ve always rooted for the Yankees because of their proximity to my home city and my unexplainable but totally justified disdain for the Boston Red Sox. Given my past allegiance to [...]
Filed under: Best Practices, Do's and Don'ts, List Building, San Francisco, Uncategorized, Using Forms | 1 Comment »
He’s suave, mysterious, and a bit pretentious. Men want to be him, ladies want to meet him, and just about everyone wants to have a drink with him. That’s right, today we’re looking at Dos Equis’ “The Most Interesting Man in the World” and what he can teach us about email marketing! Real name Jonathon Goldsmith, [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Marketing Tips | 15 Comments »
We often get questions about establishing opt-in subscription policies that follow today’s best practices. Some marketers are tempted to adopt lax subscription policies in order to quickly increase list growth, while others choose to follow the “straight and narrow.” As this decision affects your business in terms of legal protection, corporate identity and even email [...]
Filed under: Best Practices, Confirming Subscribers, Do's and Don'ts, Email Marketing Tips, List Building | 1 Comment »
For this post, we are revisiting email marketing fundamentals and getting back to the basics. We are going to discuss the strategies highlighted in our whitepaper on creating successful emails to provide the email marketing and blog reading world with some tips that we have seen improve our clients’ results for the past 10 years! [...]
Filed under: Best Practices, Subject Lines, Topica Whitepapers | 2 Comments »
Happy Friday, blog readers! Unless you’ve been living under a rock, I’m sure you have seen or heard coverage on the amazingly miraculous rescue of the 33 Chilean miners this week- a true testament to the strength of human endurance! Did you also happen to notice their sunglasses? Oakley donated shades to all the miners to [...]
Filed under: Friday's Fabulous Marketing Finds, Marketing Tips | Leave a Comment »
With the holiday season fast approaching, many people are gearing up to make their yearly trips to see (or escape) relatives in far away places. This post is aimed at helping your hotel capitalize on the influx of travel during the holiday season. (Note: the strategies outlined below can be useful for any business, they [...]
Filed under: Email Marketing Tips, Industry Spotlight, Marketing Tips | 1 Comment »
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