How many times have you experienced anxiety in handing over your email address in order to sign-up for a webinar, complete a purchase, download a white paper, or read an article on a website? Fear of a company over sending, or just sending junk, can cause one to not go through with the a purchase, download, sign-up, [...]
Filed under: Best Practices, Email Marketing Tips, Using Forms | 1 Comment »
Apart from questions on pricing, this is the most common question I’m asked when on the phone with a potential customer. While deliverability is certainly a valid concern (and arguably the most important component of any email marketing campaign), the problem with this question is that deliverability is determined on a case-by-case basis. Asking “what [...]
Filed under: Deliverability Days, Reporting | 1 Comment »
One of my favorite clients called me this morning to chat about email marketing, and ultimately we got to talking about a recent customer service fail he experienced. In a nutshell, (and without naming any names) the company at hand neglected to notify my client about recent changes to their policy, offered no apology for [...]
Filed under: Customer Service, Do's and Don'ts, Marketing Tips | 1 Comment »
We’ve been in a reporting mood lately with the last two email marketing tips focusing on how to create value from your reporting data for both the openers and clickers. Therefore in continuing with this theme, this week’s email marketing tip is all about how to measure the success of your email campaigns by analyzing [...]
Filed under: Email Marketing Tips, Personalization, Reporting | 2 Comments »
Welcome to January- and time to start fulfilling those New Year’s resolutions! It’s no surprise that the gyms are packed as it seems everyone has some sort of goal to get in shape or be healthier in 2011, and getting back to an active routine after a long holiday hiatus has its challenges and rewards- just [...]
Filed under: Email Marketing 101, Email Marketing ROI Tips, Marketing Tips | 2 Comments »
Happy Wednesday and welcome to Part 2 of our “Creating Value from Reporting Data” series! Part 1 was written last week and focuses on the all-important opener data. This week’s post takes things a step further and focuses on using click data to optimize your campaigns and improve your results. Let’s get started! Click Through [...]
Filed under: Email Marketing Tips, Reporting, Techy Stuff | 2 Comments »
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