Apart from questions on pricing, this is the most common question I’m asked when on the phone with a potential customer. While deliverability is certainly a valid concern (and arguably the most important component of any email marketing campaign), the problem with this question is that deliverability is determined on a case-by-case basis. Asking “what type of delivery will I get?” is like asking a college what job you are going to have upon graduation before you even sit down for your first class. The potential for great results is there, but it depends on the steps you take to obtain them.
Our Deliverability Days posts do a great job of providing you with the information you need to earn great results, but it largely depends on user execution. Anyone who answers your deliverability inquiries with specifics without looking at your content and asking about your list quality is bluffing.
Next time you are shopping around for an ESP, try asking something like “What measures will your team take if I begin to experience deliverability issues?” or “How do you troubleshoot delivery problems?”. Ask them to take a look at your content and give you a brief deliverability assessment. These steps will get you tangible information that gauges the ESP’s understanding of deliverability and what they do to maintain great results for customers. Vague responses about great deliverability will make you feel good, but they are not a meaningful indicator of your future success with that ESP. Ask the right questions.
Happy Emailing!
Kevin
Filed under: Deliverability Days, Reporting
topicaseal
vinnybaby
lindsaymvp
aaromanov
kjcurtin
[...] “What’s Your Deliverability Like?” This question asked most often by potential clients searching for an email marketing service provider unfortunately has a lot of determinants. Find out why in this post. [...]