It’s no surprise that when given the choice shoppers will go with the website or name they recognize. So how do you increase your branding to be part of those chosen as trusted businesses? Start with your email marketing! Consistently using custom or ESP provided HTML templates make it easy to create and brand professional-looking [...]
Filed under: Email Creative, Email Marketing Tips, Marketing Tips | 1 Comment »
Food is a very popular topic of conversation here at the Topica office. Between “where should we go for lunch” and “what are you making for dinner”, there’s also our obsession with the television show Top Chef, especially now that all our favorites are back for the all star season (and- SPOILER ALERT- we’re still [...]
Filed under: About Topica, CAN-SPAM Act, When You're Not Managing your Email Marketing | 1 Comment »
We talk a lot about subject lines here on the Topica blog, but that’s just because they are so vitally important for your email marketing success! As the first thing your subscriber sees, the subject line is responsible for the open of your email campaign and hopefully the eventual click or sale. It can also be responsible for [...]
Filed under: Best Practices, Email Marketing Tips, Subject Lines | 2 Comments »
Today a few members of the Topica team listened in on an awesome webinar hosted by the folks over at Hubspot called The Science of Email Marketing. Hubspot compiled statistics from over 9 billion email newsletters as well as information from surveys and focus groups to bring us some key takeaways about how subscribers react [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Trends, Mobile Marketing, Personalization | 3 Comments »
As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do is send them a “Welcome” message (notice the emphasis on “least”). What you should be doing is bringing your [...]
Filed under: Best Practices, Email Marketing ROI Tips, Personalization, Using Autoresponders | 1 Comment »
When someone signs up for your newsletter, they have taken initiative and expressed an explicit interest in your business or organization. Not responding to this action by failing to reach out to them is a huge mistake. This is an especially big mistake if you don’t send weekly or daily newsletters and your new subscriber [...]
Filed under: Best Practices, Marketing Tips, Using Autoresponders, Welcome | 5 Comments »
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