So you’ve finally signed up for that shiny new email marketing account (hopefully with Topica!) and it’s ready for a test spin. Now what? First, formulate in your mind what you wish to accomplish with your email marketing. What exactly is the test period for? It should be an opportunity to use the account to [...]
Filed under: Email Marketing Tips, Reporting, Using Forms | 1 Comment »
It’s no surprise that smartphone use is on the rise, but did you know that 20% of all email is now read via mobile devices according to a recent study by the digital direct marketing firm Knotice? This is one-fifth of your subscriber base, and if you aren’t optimizing for mobile you are cutting out [...]
Filed under: Email Marketing Tips, Mobile Marketing, Techy Stuff | 6 Comments »
Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold the campaign until Monday or Tuesday. This makes perfect sense right? During the week, people are in the office constantly (probably [...]
Filed under: Best Practices, Email Marketing Tips, Marketing Tips | 1 Comment »
topicaseal
vinnybaby
lindsaymvp
aaromanov
kjcurtin