The smell of crisp leaves, packing away shorts and tank tops, the days getting a bit shorter… Back to school season is officially upon us! Whether you are packing brown bag lunches, marketing to those who do, or heading back to school yourself this month is a great time to get back to the basics in your email marketing as well. Even those that have been using email marketing for a while can benefit from a refresher course, so today we are going to recap some of our favorite Email Marketing 101 topics and posts from our blog.
1st Period: Color Theory
We’re going back to art class! In this post we look at the basic color principles and schemes to better understand how to use them in your email marketing campaigns. Fnd out how to use this key area of your email marketing strategy to intensify and streamline your message here.
2nd Period: Vocabulary
CTR, ROI, ISP- email marketers have a vocabulary of their own to describe all the metrics that email marketing captures. If you’re wondering what any of these mean, get our low down on the most used vocab words in email marketing here.
3rd Period: Gym
No push ups or tennis shoes required for this Email Marketing 101 topic- instead we look at how email marketing is like going to the gym and the top 4 ways to be successful in both. Get a running jumpstart on your 2013 resolutions in this post.
4th Period: Lunch
Finally- I’m starving! 
Grab a snack as the Topica Seal looks at how restaurant owners can use email marketing to grow their business. Not in the food industry? These pointers can work for all businesses- small to large. Read more here.
5th Period: Science
The folks over at Hubspot compiled statistics from over 9 billion email newsletters as well as information from surveys and focus groups to bring us some key findings about how subscribers react to email marketing in their webinar The Science of Email Marketing. Get our favorite lessons from this presention here.
6th Period: Advanced Topics
Now that you’re an Email Marketing 101 master, go beyond the basics with this Topica webinar called Email Marketing 201. We take a look at how to continue the conversation from email marketing across all levels all while growing your ROI and complying with best practices. Read the cliff notes here or download the slides!
Happy Emailing,
Lindsay
Filed under: Email Marketing 101, Email Marketing Tips, Marketing Tips Tagged: | advertising, business, email marketing campaigns, marketing
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Never send out unsolicited marketing emails. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Agreed, thanks very much!