Welcome back to Part 2 of our multi part series focusing on the ancient texts of the Far East. Today we’ll be looking at everyone’s favorite military classic, The Art of War. Just like last time, we’ll keep the history lesson short and sweet so we can get right to the content. Written by Sun Tzu around the fifth century [...]
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The ancient Orient was an amazing place of civilization, culture, science and many deep philosophical works. Many of these works have stood the test of time and are still widely read today for their insight. All this week we will be looking at some of the land’s most famous ancient texts for wisdom we can apply to our present [...]
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A couple weeks ago I was celebrating a good friend’s birthday over at the Capital Grille – by the way if you’re looking for a good gift idea, a sizable gift card to a steak house could be the way to go. Sitting next to me where 4 gentlemen in their 50′s still in their work attire – business suits. Through [...]
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Email marketing is a powerful and proven tool. Thousands of businesses rely on it daily for it’s efficient and tractable results. However few people realize that when setting up your email marketing operation, taking some very simple steps at first can have a tremendous impact on your long-term success: Placing a subscriber form on your [...]
Filed under: Confirming Subscribers, First Impressions, List Building, Using Autoresponders, Using Forms | 4 Comments »
We’re taking a hiatus from our usual Friday Fabulous Finds blog post to make sure we bring you your weekly dose of an email marketing tip- and this week we’re focusing on finishing up the “race”… Winning the race One of my early mentors – an office efficiency consultant named Robert – once told me a story [...]
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A simple welcome auto-responder will go far. By confirming the email address, establishing familiarity and following up immediately, you have taken some very important first steps in having a successful email marketing program.
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing Tips, First Impressions, Using Autoresponders | Tagged: auto-responders, bounces, Deliverability, open rates, welcome email | 1 Comment »
Part 1: How Spam Filters Work This is Part 2: What is my External Reputation? Part 3: How to Increase Open Rates and Decrease Complaints – coming tomorrow! In my post yesterday, I described spam filters as a sort of black box. Emails come in and emails come out in one of two directions, either to [...]
Filed under: About Topica, Best Practices, Deliverability Days, Do's and Don'ts | 2 Comments »
In it’s most simple terms, deliverability in email is the ability for a camping to consistently get into the inbox.
Filed under: Best Practices, CAN-SPAM Act, Deliverability Days, Do's and Don'ts, HTML vs Text Emails | 4 Comments »
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