Traditionally, “word of mouth” marketing and client referrals have been informal sources of revenue for businesses. Clients happy with a product or service tell people about it, creating an informal referral structure that can help increase revenues. Structured client referral programs do exist, but the programs that exist are heavily skewed in favor of the [...]
Filed under: About Topica, Customer Service, Marketing Tips | Leave a Comment »
Let’s face it; email marketers love incentives… and why wouldn’t we? With all of the email flying around, it’s difficult to convince people that they need to sign up for yet another email list. Potential subscribers know that their email addresses are valuable and need to feel that they are getting something of equal value [...]
Filed under: Best Practices, Email Marketing ROI Tips, Marketing Tips | 1 Comment »
Apart from questions on pricing, this is the most common question I’m asked when on the phone with a potential customer. While deliverability is certainly a valid concern (and arguably the most important component of any email marketing campaign), the problem with this question is that deliverability is determined on a case-by-case basis. Asking “what [...]
Filed under: Deliverability Days, Reporting | 1 Comment »
Happy Wednesday and welcome to Part 2 of our “Creating Value from Reporting Data” series! Part 1 was written last week and focuses on the all-important opener data. This week’s post takes things a step further and focuses on using click data to optimize your campaigns and improve your results. Let’s get started! Click Through [...]
Filed under: Email Marketing Tips, Reporting, Techy Stuff | 2 Comments »
As promised, today we are kicking off the New Year with a 2 part blog series about utilizing your reporting data! This post is about the “Opens” section of a campaign report. Before we get started, it will be useful to know the reporting terminology. If you are interested in learning about what the different [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Marketing Tips, Reporting, Subject Lines | 3 Comments »
Great Scott! This article has been circulating our office for some time now and has some interesting statistics. It highlights the radical shift in American media habits that has taken place over the past decade. Some of these you may have predicted, while others (such as the 400% increase in ‘Law & Order’ Episodes) could [...]
Filed under: Email Marketing Tips, Email Marketing Trends, Marketing Tips, Uncategorized | 2 Comments »
The more information you have about your subscribers, the easier it is to serve up relevant content. The more relevant your content is, the more successful your email marketing campaigns will be. The more successful your email marketing campaigns are…I could go on forever! Information is power and it is at the core of any [...]
Filed under: Audiences, Best Practices, Do's and Don'ts, Email Marketing Tips, Using Forms | 3 Comments »
Email is a powerful tool. Email combined with a killer website and optimized landing pages is a very powerful tool. This article is aimed at giving you some insight into creating a powerful relationship between your website and email marketing efforts. One of the great things about distributing information via email is that your subscribers [...]
Filed under: Best Practices, Do's and Don'ts, Marketing Tips | 3 Comments »
Your perception of email marketing will determine the success of your email campaigns and how they impact your business. Too many people view email marketing as an expense or obligation. As a result, many businesses underutilize email and don’t capitalize on all it has to offer. If done correctly, email marketing can pay for itself [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing 101, Email Marketing ROI Tips | 2 Comments »
I am new to San Francisco and hail from the great state of New York. Although I have never been a huge baseball fan, I’ve always rooted for the Yankees because of their proximity to my home city and my unexplainable but totally justified disdain for the Boston Red Sox. Given my past allegiance to [...]
Filed under: Best Practices, Do's and Don'ts, List Building, San Francisco, Uncategorized, Using Forms | 1 Comment »
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