Spring is definitely in the air in San Francisco, and we figured it’s time for some spring cleaning – email marketing style! Today we are focusing on ways to help tighten-up your email marketing campaigns and get rid of any bad habits that may be holding you back from marketing success. Don’t worry, you won’t [...]
Filed under: Best Practices, Email Marketing 101, Marketing Tips | Leave a Comment »
So you’ve heard about email marketing’s killer ROI, but perhaps you’re still not convinced you should be using email to expand your marketing and brand awareness? Today we’ll look at some of the top signs you need to be using email marketing and an email marketing service provider- and if you already are, please let [...]
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One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is especially key. So what are the best ways to do this, without trashing your reputation or list quality? MarketingSherpa recently [...]
Filed under: Email Marketing Tips, Email Marketing Trends, List Building | 1 Comment »
Love is in the air, and especially for email marketers! Whether you love or hate Valentine’s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | Leave a Comment »
Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]
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Happy Friday, friends! Since it’s Friday and we’re all ready to get our weekend on, we’d like to take a break from email marketing and share this recent post by one of our own bloggers and Customer Success All-Stars, Kevin Curtin, on the frustrations of starting a new project ans having discipline: ARE YOU LIKE [...]
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Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email marketing- the total number of emails successfully delivered, low bounce and unsubscribe rates, and inbox penetration versus the dreaded junk or spam folder. Deliverability [...]
Filed under: Best Practices, Deliverability Days, Email Marketing Tips | 2 Comments »
Looking for a way to chase away those Monday blues? Come hang out with us tonight at the BAARC (Bay Are Advertising Relief Committee) Fall Fest Event at the Autodesk Gallery located on the second floor at One Market Street! There will be yummy food and drinks, along with plenty of friends and marketing/advertising professionals looking [...]
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The actual time of campaign deployment is a huge topic amongst email marketers, and rightly so. It is one of the factors that can be easily tested and tweaked, and every marketer strives for that perfect send time that results in the highest number of opens, clicks, purchases every time they send. However, what is [...]
Filed under: Email Marketing Tips, Email Marketing Trends, Subject Lines | Leave a Comment »
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