We’ve all heard this saying before whether in fashion (make-up, jewelry), in writing (“show don’t tell”), in art or advertising. But what about email marketing? Is this saying ever applicable to your email strategy? We think so, and here are 4 examples of when less can be more in your email campaigns to prove it: [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Using Forms | 2 Comments »
Even if your message content is super relevant, your subject line turns heads, and the color/template/design of your email campaign is spot on, your message can still tank if you aren’t complying with the CAN-SPAM Act! That’s why this week’s email marketing tip is all about looking at this important piece of compliance for all [...]
Filed under: Best Practices, CAN-SPAM Act, Email Marketing Tips | 6 Comments »
Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not careful, missing a target or two could set your efforts back. Here are a few common mistakes and tips to help prevent them: Sales copy gets [...]
Filed under: CAN-SPAM Act, Do's and Don'ts, Email Marketing Tips, Subject Lines, Using Forms | 3 Comments »
So you’ve finally signed up for that shiny new email marketing account (hopefully with Topica!) and it’s ready for a test spin. Now what? First, formulate in your mind what you wish to accomplish with your email marketing. What exactly is the test period for? It should be an opportunity to use the account to [...]
Filed under: Email Marketing Tips, Reporting, Using Forms | 1 Comment »
It’s no surprise that smartphone use is on the rise, but did you know that 20% of all email is now read via mobile devices according to a recent study by the digital direct marketing firm Knotice? This is one-fifth of your subscriber base, and if you aren’t optimizing for mobile you are cutting out [...]
Filed under: Email Marketing Tips, Mobile Marketing, Techy Stuff | 6 Comments »
Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold the campaign until Monday or Tuesday. This makes perfect sense right? During the week, people are in the office constantly (probably [...]
Filed under: Best Practices, Email Marketing Tips, Marketing Tips | 1 Comment »
One of the big advantages of using email as a marketing tool is that your target audience can easily and quickly interact with your message. With a single click and without ever having to leave their inbox, subscribers can access your content, make a purchase, or download a whitepaper. While this is great for increasing [...]
Filed under: Do's and Don'ts, Email Marketing Tips | 2 Comments »
Happy Wednesday, blog readers! It’s a no-brainer to put a sign-up form on your website and incent website visitors to join your mailing list, but this shouldn’t be your only means of growing your email marketing subscriber base. In the spirit of spring and good weather being (hopefully) right around the corner, this week’s email marketing tip [...]
Filed under: Email Marketing Tips, List Building | 1 Comment »
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