Topica has just released a new look!!! Check out are new site and all the new material we have to offer. Here is a summary of one of the many whitepapers you can download. For many companies a critical decision in regards to their marketing efforts is whether to outsource or keep their email marketing [...]
Filed under: About Topica, Email Marketing Tips | 2 Comments »
A great aspect of using an Email Service Provider is that they can provide for you measurable results of each email campaign you send. These results can be useful to measure the success of each campaign or present for you data on what to change on your next campaign. Although these results can be very [...]
Filed under: About Topica, Do's and Don'ts, Email Marketing Tips, Techy Stuff | 1 Comment »
Email marketers put a lot of time and effort into the content of an email, but more often than not the subject line is overlooked. The subject line itself is a major determining factor on whether or not an email is even opened. Imagine opening a newspaper or magazine; are you really going to read [...]
Filed under: Do's and Don'ts, Email Marketing Tips, First Impressions, Marketing Tips, Subject Lines | 2 Comments »
Welcome back for our third and final installment on how your company can benefit from World Cup marketing strategies! Last week I looked into both sports apparel companies and restaurants/bars to show how each business sector can implement the World Cup or any large sporting event into their marketing efforts. In both these cases the tactics were rather similar, but [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Marketing Tips, World Cup | Leave a Comment »
Using a sporting event to help market sports apparel and equipment seems to be obvious. However, how and who you are marketing towards can make or break the sale. As seen in my last post, involving the World Cup within targeted emails can give a restaurant or bar that extra edge to get in touch [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Marketing Tips, World Cup | 1 Comment »
As explained in the blog post “How your company can benefit from the World Cup” I feel strongly that both Restaurants and Bars can benefit from integrating the World Cup into their email marketing campaigns. Restaurant/Bars can do so in many ways from offering basic discounts during the World Cup games, providing printable tickets for [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Marketing Tips | 2 Comments »
Hundreds of millions of viewers from around the world tune in to watch the World Cup every four years. In fact it is said that on July 11th one out of every ten humans will be watching the final game. To capitalize on that audience, sponsors of the World Cup spend millions of dollars on [...]
Filed under: About Topica, Do's and Don'ts, Email Marketing Tips, Marketing Tips, World Cup | 1 Comment »
topicaseal
vinnybaby
lindsaymvp
aaromanov
kjcurtin