Join Us for this Special Webinar- “Email Marketing 201: Taking your Campaigns to the Next Level”

We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]

“Are you like me? Or do you have discipline?” via KevinJCurtin.com

Happy Friday, friends! Since it’s Friday and we’re all ready to get our weekend on, we’d like to take a break from email marketing and share this recent post by one of our own bloggers and Customer Success All-Stars, Kevin Curtin, on the frustrations of starting a new project ans having discipline: ARE YOU LIKE [...]

Come Meet Topica at the BAARC Fall Fest Event tonight!

Looking for a way to chase away those Monday blues? Come hang out with us tonight at the BAARC (Bay Are Advertising Relief Committee) Fall Fest Event at the Autodesk Gallery located on the second floor at One Market Street! There will be yummy food and drinks, along with plenty of friends and marketing/advertising professionals looking [...]

Announcing the New Topica Referral Program + How to Create One Yourself

Traditionally, “word of mouth” marketing and client referrals have been informal sources of revenue for businesses. Clients happy with a product or service tell people about it, creating an informal referral structure that can help increase revenues. Structured client referral programs do exist, but the programs that exist are heavily skewed in favor of the [...]

The Good Side of SPAM

Food is a very popular topic of conversation here at the Topica office. Between “where should we go for lunch” and “what are you making for dinner”, there’s also our obsession with the television show Top Chef, especially now that all our favorites are back for the all star season (and- SPOILER ALERT- we’re still [...]

Happy Holidays from the Topica Team!

Dear Blog Readers, On behalf of the entire Topica team, I would like to wish you and yours Happy Holidays and Merry Christmas! May your days be filled with love, peace, joy, and friendship now and always. Our Friday Fabulous Finds will be taking a hiatus until 2011, but don’t worry- we will have TONS of marketing [...]

‘Tis the Season… to Spread the Joy of Email Marketing!

We are happy to announce the Topica Customer Referral Program just in time for the Holidays! Now until the end of December, we are awarding a free $25 iTunes gift card to current clients for each person that you refer to Topica who signs up for a paid account. There is no limit on the number of these that [...]

Our 101st Blog Post(!)- And 101 Ways to Grow Your Email List

That’s right faithful blog readers, this is our 101st blog post!! I could hardly believe it either, but after 6 months of blogging we’ve reached this ginormous milestone. Instead of celebrating with cake and balloons, we wanted to give back to you the readers and fans with a new whitepaper: 101 Ways to Grow Your [...]

What to Write About When You Have Nothing to Write About: 6 Tips for Creating Content

Producing enough content for an active email newsletter or blog (or both!) can be a daunting task. When I first started this blog back in May, that was my biggest hesitation. (Am I going to have enough to write about? Where am I going to find the time to write multiple times a week? How will [...]

Client Spotlight: hancotee.com

Ask any member of the Topica Customer Success team what the best part of their job is and they will tell you it’s helping clients accomplish and exceed their email marketing goals. We love our clients just as much as we love email marketing, and we want to share their marketing success stories with you. [...]

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