Holy Deliverability Days, Batman! It’s been an awesome week for best practices and deliverability this week at Topica, and I hope you enjoyed our 3-part guest blog by Andrei, our Deliverability/Policy & Standards Manger. Here’s what you missed in case you haven’t check in this week: Part 1: How Spam Filters Work Part 2: What [...]
Filed under: About Topica, Best Practices, Deliverability Days, First Impressions, Friday's Fabulous Marketing Finds, Marketing Tips | 4 Comments »
Part 1: How Spam Filters Work This is Part 2: What is my External Reputation? Part 3: How to Increase Open Rates and Decrease Complaints – coming tomorrow! In my post yesterday, I described spam filters as a sort of black box. Emails come in and emails come out in one of two directions, either to [...]
Filed under: About Topica, Best Practices, Deliverability Days, Do's and Don'ts | 2 Comments »
Happy Monday, blog readers! If you’ve been keeeping up with us on Twitter or Facebook you’ve already heard the news, but this week we are devoting to everyone’s favorite subject- Email Marketing Deliverability! To help us shed some light on this major topic with loads of questions but very few answers, we have our resident deliverability guru, [...]
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Topica has just released a new look!!! Check out are new site and all the new material we have to offer. Here is a summary of one of the many whitepapers you can download. For many companies a critical decision in regards to their marketing efforts is whether to outsource or keep their email marketing [...]
Filed under: About Topica, Email Marketing Tips | 2 Comments »
Welcome to Thursday, blog readers! We’ve got some serious weekend fever (maybe because it seems summer has FINALLY made it to San Francisco), and in honor of the impending weekend I wanted to remind everyone of an oldie but a goody email you may have seen a while back about dares to do at the [...]
Filed under: About Topica, Do's and Don'ts, When You're Not Managing your Email Marketing | 1 Comment »
Happy Wednesday! We’re taking a break today from our usual fun-filled, email marketing goodness to deliver some amazing news to you, our loyal blog readers: For those of you who are still on the fence about email marketing (even though our past posts should have already convinced you of the benefits), we are now offering [...]
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A great aspect of using an Email Service Provider is that they can provide for you measurable results of each email campaign you send. These results can be useful to measure the success of each campaign or present for you data on what to change on your next campaign. Although these results can be very [...]
Filed under: About Topica, Do's and Don'ts, Email Marketing Tips, Techy Stuff | 1 Comment »
Happy Friday, blog readers! San Francisco is in the midst of a cold, gray, foggy spell (sorry East Coast-ers), so we thought we’d try to liven it up a bit around here and reflect on how email marketing is the “GREENER” choice for your marketing efforts. Bring on the sunshine! Before you think about printing [...]
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On behalf of the entire Topica team, the Topica Seal and I wish you, your family and friends a very safe, happy, and sunny 4th of July weekend! The Topica offices will be closed on Monday, July 5th but we have LOADS in store for you, our fabulous blog readers, next week with posts chock-full [...]
Filed under: About Topica, San Francisco | Leave a Comment »
I admit it, I’m having MAJOR iPhone and iPad envy lately. Time to check me into Apple re-hab, friends! Last month while flying from San Francisco to Cleveland, Ohio I was waiting at the gate surrounded by not one, but TWO new iPad owners. The slim, shiny case with it’s ability to play Scrabble, watch [...]
Filed under: About Topica, Techy Stuff, TheOatmeal.com | Leave a Comment »
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