Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and interests; data which in turn allows you to understand their behavior and optimize conversion. But first-time buyers, while important, generally have a lower average [...]
Filed under: Audiences, Customer Service, Email Marketing ROI Tips, Marketing Tips, Using Autoresponders | 3 Comments »
Happy Friday, blog readers- and congrats on almost making it to the weekend! We’ve been busy this week adding new videos to our YouTube channel via the awesomeness that is Screenr, which lets you take instant screen casts from your computer! You may remember I mentioned my love for Screenr before, but this week we dove right in to [...]
Filed under: Audiences, Email Marketing 101, Techy Stuff, Topica Whitepapers | 2 Comments »
As promised, today we are kicking off the New Year with a 2 part blog series about utilizing your reporting data! This post is about the “Opens” section of a campaign report. Before we get started, it will be useful to know the reporting terminology. If you are interested in learning about what the different [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Marketing Tips, Reporting, Subject Lines | 3 Comments »
The more information you have about your subscribers, the easier it is to serve up relevant content. The more relevant your content is, the more successful your email marketing campaigns will be. The more successful your email marketing campaigns are…I could go on forever! Information is power and it is at the core of any [...]
Filed under: Audiences, Best Practices, Do's and Don'ts, Email Marketing Tips, Using Forms | 3 Comments »
You may have survived airline security to have Thanksgiving dinner with your family and braved the mall parking lot to buy gifts on Black Friday, but how prepared are you for the online shopping season that kicked off yesterday with “Cyber Monday”? Today we’re bringing you 4 tips for email marketing during the holidays to [...]
Filed under: Audiences, Best Practices, Email Marketing Tips, Marketing Tips | 3 Comments »
Howdy blog readers, and welcome to Thursday! Today we’re looking at testing- an ever so important aspect of your email marketing, but one that is often overlooked. Here we’ll touch on the “what’s” and “how’s” of email testing, but we’d love to hear how you are testing in your email marketing as well. Leave us [...]
Filed under: Audiences, Email Marketing Tips, Spring Cleaning, Subject Lines | 3 Comments »
With all of the hoopla surrounding the new Priority Inbox feature that Google is rolling out for Gmail, we thought we would share our thoughts with you and give you some strategic advice. First, don’t panic. People seem to be painting this as the demise of email marketing without realizing the upside of this new [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Personalization, Privacy, Subject Lines | 4 Comments »
Howdy, blog readers- and welcome to Wednesday! This week’s email marketing tip is focusing on the ever-so-important technique of targeting your subscribers. We’ll look at how to do so successfully in 4 steps, which include deciding how to segment your list, whether to use behavioral or self segment techniques, implementing a plan, and finally analyzing your [...]
Filed under: Audiences, Email Marketing Tips, Personalization, Using Forms | 3 Comments »
We get asked this question on a daily basis- everyone is looking to lower marketing expenses, and even though email marketing is some of the cheapest (and most effective) marketing a company can invest in people still want to make sure they are getting the best deal. That’s why we’re devoting this week’s email marketing [...]
Filed under: Audiences, Email Marketing Tips, Spring Cleaning, Subject Lines | 2 Comments »
This week’s email marketing tip is focusing on the content of your newsletter, and more specifically, how to sell your brand without using all the sales-mumbo-jumbo talk that can turn off your subscribers like a bad smell. Let’s start from the beginning… What is a “soft sell”? A soft sell is familiarizing your audience with [...]
Filed under: Audiences, Email Creative, Email Marketing Tips, Personalization | 4 Comments »
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