Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]
Filed under: About Topica, Best Practices, Email Marketing 101, Email Marketing Tips | Leave a Comment »
Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email marketing- the total number of emails successfully delivered, low bounce and unsubscribe rates, and inbox penetration versus the dreaded junk or spam folder. Deliverability [...]
Filed under: Best Practices, Deliverability Days, Email Marketing Tips | 2 Comments »
Even if your message content is super relevant, your subject line turns heads, and the color/template/design of your email campaign is spot on, your message can still tank if you aren’t complying with the CAN-SPAM Act! That’s why this week’s email marketing tip is all about looking at this important piece of compliance for all [...]
Filed under: Best Practices, CAN-SPAM Act, Email Marketing Tips | 6 Comments »
Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold the campaign until Monday or Tuesday. This makes perfect sense right? During the week, people are in the office constantly (probably [...]
Filed under: Best Practices, Email Marketing Tips, Marketing Tips | 1 Comment »
We’re taking a hiatus from our usual Friday Fabulous Finds blog post to make sure we bring you your weekly dose of an email marketing tip- and this week we’re focusing on finishing up the “race”… Winning the race One of my early mentors – an office efficiency consultant named Robert – once told me a story [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing Tips, First Impressions | 2 Comments »
Let’s face it; email marketers love incentives… and why wouldn’t we? With all of the email flying around, it’s difficult to convince people that they need to sign up for yet another email list. Potential subscribers know that their email addresses are valuable and need to feel that they are getting something of equal value [...]
Filed under: Best Practices, Email Marketing ROI Tips, Marketing Tips | 1 Comment »
We talk a lot about subject lines here on the Topica blog, but that’s just because they are so vitally important for your email marketing success! As the first thing your subscriber sees, the subject line is responsible for the open of your email campaign and hopefully the eventual click or sale. It can also be responsible for [...]
Filed under: Best Practices, Email Marketing Tips, Subject Lines | 2 Comments »
Today a few members of the Topica team listened in on an awesome webinar hosted by the folks over at Hubspot called The Science of Email Marketing. Hubspot compiled statistics from over 9 billion email newsletters as well as information from surveys and focus groups to bring us some key takeaways about how subscribers react [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Trends, Mobile Marketing, Personalization | 3 Comments »
As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do is send them a “Welcome” message (notice the emphasis on “least”). What you should be doing is bringing your [...]
Filed under: Best Practices, Email Marketing ROI Tips, Personalization, Using Autoresponders | 1 Comment »
topicaseal
vinnybaby
lindsaymvp
aaromanov
kjcurtin
