As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do is send them a “Welcome” message (notice the emphasis on “least”). What you should be doing is bringing your [...]
Filed under: Best Practices, Email Marketing ROI Tips, Personalization, Using Autoresponders | 1 Comment »
When someone signs up for your newsletter, they have taken initiative and expressed an explicit interest in your business or organization. Not responding to this action by failing to reach out to them is a huge mistake. This is an especially big mistake if you don’t send weekly or daily newsletters and your new subscriber [...]
Filed under: Best Practices, Marketing Tips, Using Autoresponders, Welcome | 5 Comments »
How many times have you experienced anxiety in handing over your email address in order to sign-up for a webinar, complete a purchase, download a white paper, or read an article on a website? Fear of a company over sending, or just sending junk, can cause one to not go through with the a purchase, download, sign-up, [...]
Filed under: Best Practices, Email Marketing Tips, Using Forms | 1 Comment »
Happy New Year! Everyone loves making New Years resolutions, but how many of us actually stick with them? To kick the New Year off right we are going to suggest a few resolutions that we know you will be able to stick with! “And how do you know this?” you may ask. It’s simple, really: [...]
Filed under: Best Practices, Email Marketing Tips, Using Autoresponders | 2 Comments »
Dare I say it, but Christmas is just 4 days away- GULP. We know all you have been thinking about for months now is your marketing campaign for the holidays, but did you decide how or when to wrap up your holiday emailing? Here are some questions to ask yourself about when to send that [...]
Filed under: Best Practices, Email Marketing Tips, Marketing Tips | Leave a Comment »
The more information you have about your subscribers, the easier it is to serve up relevant content. The more relevant your content is, the more successful your email marketing campaigns will be. The more successful your email marketing campaigns are…I could go on forever! Information is power and it is at the core of any [...]
Filed under: Audiences, Best Practices, Do's and Don'ts, Email Marketing Tips, Using Forms | 3 Comments »
You may have survived airline security to have Thanksgiving dinner with your family and braved the mall parking lot to buy gifts on Black Friday, but how prepared are you for the online shopping season that kicked off yesterday with “Cyber Monday”? Today we’re bringing you 4 tips for email marketing during the holidays to [...]
Filed under: Audiences, Best Practices, Email Marketing Tips, Marketing Tips | 3 Comments »
Yesterday’s blog post was all about how to use email marketing to generate website traffic, so this week’s email marketing tip shows you what to do next- turn those vistors into customers and subscribers! Everyone who visits your website is at least mildly interested in your products or services, but only a tiny percentage of [...]
Filed under: Best Practices, Email Marketing Tips, Using Forms | 2 Comments »
Email is a powerful tool. Email combined with a killer website and optimized landing pages is a very powerful tool. This article is aimed at giving you some insight into creating a powerful relationship between your website and email marketing efforts. One of the great things about distributing information via email is that your subscribers [...]
Filed under: Best Practices, Do's and Don'ts, Marketing Tips | 3 Comments »
That’s right faithful blog readers, this is our 101st blog post!! I could hardly believe it either, but after 6 months of blogging we’ve reached this ginormous milestone. Instead of celebrating with cake and balloons, we wanted to give back to you the readers and fans with a new whitepaper: 101 Ways to Grow Your [...]
Filed under: About Topica, Best Practices, Email Marketing Tips, List Building, Topica Whitepapers | 1 Comment »
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