Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email marketing- the total number of emails successfully delivered, low bounce and unsubscribe rates, and inbox penetration versus the dreaded junk or spam folder. Deliverability [...]
Filed under: Best Practices, Deliverability Days, Email Marketing Tips | 2 Comments »
Apart from questions on pricing, this is the most common question I’m asked when on the phone with a potential customer. While deliverability is certainly a valid concern (and arguably the most important component of any email marketing campaign), the problem with this question is that deliverability is determined on a case-by-case basis. Asking “what [...]
Filed under: Deliverability Days, Reporting | 1 Comment »
Holy Deliverability Days, Batman! It’s been an awesome week for best practices and deliverability this week at Topica, and I hope you enjoyed our 3-part guest blog by Andrei, our Deliverability/Policy & Standards Manger. Here’s what you missed in case you haven’t check in this week: Part 1: How Spam Filters Work Part 2: What [...]
Filed under: About Topica, Best Practices, Deliverability Days, First Impressions, Friday's Fabulous Marketing Finds, Marketing Tips | 4 Comments »
A simple welcome auto-responder will go far. By confirming the email address, establishing familiarity and following up immediately, you have taken some very important first steps in having a successful email marketing program.
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing Tips, First Impressions, Using Autoresponders | Tagged: auto-responders, bounces, Deliverability, open rates, welcome email | 1 Comment »
Part 1: How Spam Filters Work This is Part 2: What is my External Reputation? Part 3: How to Increase Open Rates and Decrease Complaints – coming tomorrow! In my post yesterday, I described spam filters as a sort of black box. Emails come in and emails come out in one of two directions, either to [...]
Filed under: About Topica, Best Practices, Deliverability Days, Do's and Don'ts | 2 Comments »
In it’s most simple terms, deliverability in email is the ability for a camping to consistently get into the inbox.
Filed under: Best Practices, CAN-SPAM Act, Deliverability Days, Do's and Don'ts, HTML vs Text Emails | 4 Comments »
Happy Monday, blog readers! If you’ve been keeeping up with us on Twitter or Facebook you’ve already heard the news, but this week we are devoting to everyone’s favorite subject- Email Marketing Deliverability! To help us shed some light on this major topic with loads of questions but very few answers, we have our resident deliverability guru, [...]
Filed under: About Topica, Best Practices, Deliverability Days | Leave a Comment »
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