Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
We’ve all heard this saying before whether in fashion (make-up, jewelry), in writing (“show don’t tell”), in art or advertising. But what about email marketing? Is this saying ever applicable to your email strategy? We think so, and here are 4 examples of when less can be more in your email campaigns to prove it: [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Using Forms | 2 Comments »
Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not careful, missing a target or two could set your efforts back. Here are a few common mistakes and tips to help prevent them: Sales copy gets [...]
Filed under: CAN-SPAM Act, Do's and Don'ts, Email Marketing Tips, Subject Lines, Using Forms | 3 Comments »
There’s something floating around San Francisco lately, and its more than the morning fog. Possibly a strain of “spring fever”, it seems everyone in the city is sick, knows someone who is sick, or was recently sick with a bout of the flu. Being that I’m somewhere in the middle of all three of these [...]
Filed under: Do's and Don'ts, Email Marketing 101, First Impressions | 2 Comments »
One of the big advantages of using email as a marketing tool is that your target audience can easily and quickly interact with your message. With a single click and without ever having to leave their inbox, subscribers can access your content, make a purchase, or download a whitepaper. While this is great for increasing [...]
Filed under: Do's and Don'ts, Email Marketing Tips | 2 Comments »
We’re taking a hiatus from our usual Friday Fabulous Finds blog post to make sure we bring you your weekly dose of an email marketing tip- and this week we’re focusing on finishing up the “race”… Winning the race One of my early mentors – an office efficiency consultant named Robert – once told me a story [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing Tips, First Impressions | 2 Comments »
One of my favorite clients called me this morning to chat about email marketing, and ultimately we got to talking about a recent customer service fail he experienced. In a nutshell, (and without naming any names) the company at hand neglected to notify my client about recent changes to their policy, offered no apology for [...]
Filed under: Customer Service, Do's and Don'ts, Marketing Tips | 1 Comment »
As promised, today we are kicking off the New Year with a 2 part blog series about utilizing your reporting data! This post is about the “Opens” section of a campaign report. Before we get started, it will be useful to know the reporting terminology. If you are interested in learning about what the different [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Marketing Tips, Reporting, Subject Lines | 3 Comments »
Welcome back from the holidays, blog readers! We hope you enjoyed a few days off and came back to the work place refreshed, renewed, and ready to tackle your 2011 email marketing. While we were out, a great example of form failure in a post from Seth Godin caught my eye. In this post, he details [...]
Filed under: Do's and Don'ts, Seth Godin, Using Forms | Leave a Comment »
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