As promised, today we are kicking off the New Year with a 2 part blog series about utilizing your reporting data! This post is about the “Opens” section of a campaign report. Before we get started, it will be useful to know the reporting terminology. If you are interested in learning about what the different [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Marketing Tips, Reporting, Subject Lines | 3 Comments »
Welcome back from the holidays, blog readers! We hope you enjoyed a few days off and came back to the work place refreshed, renewed, and ready to tackle your 2011 email marketing. While we were out, a great example of form failure in a post from Seth Godin caught my eye. In this post, he details [...]
Filed under: Do's and Don'ts, Seth Godin, Using Forms | Leave a Comment »
Happy Wednesday, blog readers! Even if you created a gorgeous holiday email campaign with custom graphics and a festive template, you won’t get the response you want with a bad subject line. That’s why for this week’s email marketing tip I took a look at the subject lines from emails I received in my Gmail [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Personalization, Subject Lines | 3 Comments »
You created an awesome email campaign built around a call to action link for your latest whitepaper/event/promotion/etc.- but now what?! Don’t risk losing your subscribers due to the form landing page being an after-thought in your email campaign creation! As online marketers we sometimes focus so intently on driving traffic to our website through ads [...]
Filed under: Do's and Don'ts, Email Marketing Tips, First Impressions, Using Forms | 2 Comments »
The more information you have about your subscribers, the easier it is to serve up relevant content. The more relevant your content is, the more successful your email marketing campaigns will be. The more successful your email marketing campaigns are…I could go on forever! Information is power and it is at the core of any [...]
Filed under: Audiences, Best Practices, Do's and Don'ts, Email Marketing Tips, Using Forms | 3 Comments »
Email is a powerful tool. Email combined with a killer website and optimized landing pages is a very powerful tool. This article is aimed at giving you some insight into creating a powerful relationship between your website and email marketing efforts. One of the great things about distributing information via email is that your subscribers [...]
Filed under: Best Practices, Do's and Don'ts, Marketing Tips | 3 Comments »
Your perception of email marketing will determine the success of your email campaigns and how they impact your business. Too many people view email marketing as an expense or obligation. As a result, many businesses underutilize email and don’t capitalize on all it has to offer. If done correctly, email marketing can pay for itself [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing 101, Email Marketing ROI Tips | 2 Comments »
I am new to San Francisco and hail from the great state of New York. Although I have never been a huge baseball fan, I’ve always rooted for the Yankees because of their proximity to my home city and my unexplainable but totally justified disdain for the Boston Red Sox. Given my past allegiance to [...]
Filed under: Best Practices, Do's and Don'ts, List Building, San Francisco, Uncategorized, Using Forms | 1 Comment »
He’s suave, mysterious, and a bit pretentious. Men want to be him, ladies want to meet him, and just about everyone wants to have a drink with him. That’s right, today we’re looking at Dos Equis’ “The Most Interesting Man in the World” and what he can teach us about email marketing! Real name Jonathon Goldsmith, [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Marketing Tips | 15 Comments »
We often get questions about establishing opt-in subscription policies that follow today’s best practices. Some marketers are tempted to adopt lax subscription policies in order to quickly increase list growth, while others choose to follow the “straight and narrow.” As this decision affects your business in terms of legal protection, corporate identity and even email [...]
Filed under: Best Practices, Confirming Subscribers, Do's and Don'ts, Email Marketing Tips, List Building | 1 Comment »
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