Love is in the air, and especially for email marketers! Whether you love or hate Valentine’s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | Leave a Comment »
Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf’s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]
Filed under: Email Creative, Email Marketing 101, List Building, Subject Lines, Using Forms | 10 Comments »
“Toot-toot!” Yeah, we’re tooting our own horn a bit today, but we’re pretty stoked for this fab mention in this post on Mashable.com titled 5 Content Marketing Strategies for Small Business, AND it has some great advice from several other marketing gurus on how small businesses can create amazing content for their blog, website, or social media outlets- [...]
Filed under: Email Creative, Marketing Tips | 1 Comment »
For successful and ROI-driven email marketing, reporting capabilities are a key factor for campaign optimization. So how can you leverage open rates, click rates, and subscriber-level detail to optimize your newsletters and email offers? Testing remains the key to improving results with each delivery. Here are just a few techniques you can use to test [...]
Filed under: Email Creative, Email Marketing Tips, Subject Lines | Leave a Comment »
We’ve all heard this saying before whether in fashion (make-up, jewelry), in writing (“show don’t tell”), in art or advertising. But what about email marketing? Is this saying ever applicable to your email strategy? We think so, and here are 4 examples of when less can be more in your email campaigns to prove it: [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Using Forms | 2 Comments »
Welcome to Friday, blog readers! We missed last week’s Friday Fabulous Finds to get in an email marketing tip for you, but we’re back in full force today. Let’s get started: #HelpJapan: Do’s and Don’ts for Brands The images and stories of the devastation in Japan have been heartbreaking, but there are many ways to [...]
Filed under: Email Creative, Friday's Fabulous Marketing Finds, Marketing Tips, Mobile Marketing | Leave a Comment »
It’s no surprise that when given the choice shoppers will go with the website or name they recognize. So how do you increase your branding to be part of those chosen as trusted businesses? Start with your email marketing! Consistently using custom or ESP provided HTML templates make it easy to create and brand professional-looking [...]
Filed under: Email Creative, Email Marketing Tips, Marketing Tips | 1 Comment »
It takes a strong person to admit they’re wrong- so it’s no wonder I hold the office record for most push-ups in a minute*. You may remember a Topica blog post from back in October on basic color principles and how we as email marketers can use them to enhance our campaigns. It’s been one [...]
Filed under: Email Creative, Email Marketing 101, Techy Stuff | 1 Comment »
A strong approach to forging any relationship is to put yourself in the other person’s shoes and to consider things from their perspective, and your email subscribers are no different! Let’s break down your subscribers’ email marketing campaign experience into their two main choices and how as marketers you can impact their actions: Should I [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | 2 Comments »
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