[Side note: A mostly unknown fact about me- I actually went to art school and received my BFA after 4 glorious years of doing what I loved. Fast forward 5 years (Has it really been 5 years?! Geesh.) and I'm once again doing what I love, except this time in marketing and customer service. However, [...]
Filed under: Email Creative, Email Marketing 101, First Impressions | 5 Comments »
This week’s email marketing tip is focusing on the content of your newsletter, and more specifically, how to sell your brand without using all the sales-mumbo-jumbo talk that can turn off your subscribers like a bad smell. Let’s start from the beginning… What is a “soft sell”? A soft sell is familiarizing your audience with [...]
Filed under: Audiences, Email Creative, Email Marketing Tips, Personalization | 4 Comments »
The online world is evolving- or maybe, it already has. According to new statistics almost every single American uses a cell phone (91% to be exact!). That’s over 285 million people with over 285 million phones. Recent predictions say that by Christmas 2011 more than half of these phones will be smart phones, with mobile [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Marketing Tips, Mobile Marketing | 1 Comment »
Happy Monday! Today is all about 7… with our Email Marketing Tip #7 of 7 quick and easy tips for your email creative! No matter what level of HTML design you are, all of these tips can be implemented into templates or custom HTML alike. Simplicity. It’s the old KISS metaphor (Keep It Simple, Stupid). [...]
Filed under: Email Creative, Email Marketing Tips | 3 Comments »
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