Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]
Filed under: About Topica, Best Practices, Email Marketing 101, Email Marketing Tips | Leave a Comment »
Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf’s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]
Filed under: Email Creative, Email Marketing 101, List Building, Subject Lines, Using Forms | 10 Comments »
Howdy blog readers, and happy Thursday before the loooong 4th of July weekend! Hopefully before you check out for 3 or 4 days of sun, BBQs, parades and fireworks you are double checking those email marketing campaigns scheduled to be delivered over the weekend and are setting up some autoresponders for further follow-up with your subscribers. Before we [...]
Filed under: Email Marketing 101, Marketing Tips | Leave a Comment »
Happy Friday, blog readers- and congrats on almost making it to the weekend! We’ve been busy this week adding new videos to our YouTube channel via the awesomeness that is Screenr, which lets you take instant screen casts from your computer! You may remember I mentioned my love for Screenr before, but this week we dove right in to [...]
Filed under: Audiences, Email Marketing 101, Techy Stuff, Topica Whitepapers | 2 Comments »
There’s something floating around San Francisco lately, and its more than the morning fog. Possibly a strain of “spring fever”, it seems everyone in the city is sick, knows someone who is sick, or was recently sick with a bout of the flu. Being that I’m somewhere in the middle of all three of these [...]
Filed under: Do's and Don'ts, Email Marketing 101, First Impressions | 2 Comments »
Transactional emails have some of the highest open rates of any messages, but few take advantage of this prime marketing real estate for their company. That’s why today we are looking at the different types of transactional emails and how to use them as marketing tools to increase brand awareness and grow the relationship of these already [...]
Filed under: Email Marketing 101, First Impressions, Marketing Tips | 2 Comments »
Today a few members of the Topica team listened in on an awesome webinar hosted by the folks over at Hubspot called The Science of Email Marketing. Hubspot compiled statistics from over 9 billion email newsletters as well as information from surveys and focus groups to bring us some key takeaways about how subscribers react [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Trends, Mobile Marketing, Personalization | 3 Comments »
It takes a strong person to admit they’re wrong- so it’s no wonder I hold the office record for most push-ups in a minute*. You may remember a Topica blog post from back in October on basic color principles and how we as email marketers can use them to enhance our campaigns. It’s been one [...]
Filed under: Email Creative, Email Marketing 101, Techy Stuff | 1 Comment »
Welcome to January- and time to start fulfilling those New Year’s resolutions! It’s no surprise that the gyms are packed as it seems everyone has some sort of goal to get in shape or be healthier in 2011, and getting back to an active routine after a long holiday hiatus has its challenges and rewards- just [...]
Filed under: Email Marketing 101, Email Marketing ROI Tips, Marketing Tips | 2 Comments »
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