It takes a strong person to admit they’re wrong- so it’s no wonder I hold the office record for most push-ups in a minute*. You may remember a Topica blog post from back in October on basic color principles and how we as email marketers can use them to enhance our campaigns. It’s been one [...]
Filed under: Email Creative, Email Marketing 101, Techy Stuff | 1 Comment »
Welcome to January- and time to start fulfilling those New Year’s resolutions! It’s no surprise that the gyms are packed as it seems everyone has some sort of goal to get in shape or be healthier in 2011, and getting back to an active routine after a long holiday hiatus has its challenges and rewards- just [...]
Filed under: Email Marketing 101, Email Marketing ROI Tips, Marketing Tips | 2 Comments »
Your perception of email marketing will determine the success of your email campaigns and how they impact your business. Too many people view email marketing as an expense or obligation. As a result, many businesses underutilize email and don’t capitalize on all it has to offer. If done correctly, email marketing can pay for itself [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing 101, Email Marketing ROI Tips | 2 Comments »
[Side note: A mostly unknown fact about me- I actually went to art school and received my BFA after 4 glorious years of doing what I loved. Fast forward 5 years (Has it really been 5 years?! Geesh.) and I'm once again doing what I love, except this time in marketing and customer service. However, [...]
Filed under: Email Creative, Email Marketing 101, First Impressions | 5 Comments »
Happy Friday, blog readers- and welome to October! San Francisco hit record high temperatures this week (almost 90 degrees!) but we hope everyone not on the west coast is enjoying the cozy autumn weather (or at least staying dry, for those in the east). Get set for loads of email marketing/marketing/social media goodness from the [...]
Filed under: Email Marketing 101, Friday's Fabulous Marketing Finds, Marketing Tips, Mobile Marketing | Leave a Comment »
Hey blog readers, and happy Wednesday! We’re bringing you back to homeroom today, and giving you a lesson in Email Marketing 101. Today’s topic- email marketing vocabulary! There won’t be a test after, but we think you can use some of this lingo to impress your friends next time you’re out at a bar taking [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Tips | 5 Comments »
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