Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and interests; data which in turn allows you to understand their behavior and optimize conversion. But first-time buyers, while important, generally have a lower average [...]
Filed under: Audiences, Customer Service, Email Marketing ROI Tips, Marketing Tips, Using Autoresponders | 3 Comments »
Let’s face it; email marketers love incentives… and why wouldn’t we? With all of the email flying around, it’s difficult to convince people that they need to sign up for yet another email list. Potential subscribers know that their email addresses are valuable and need to feel that they are getting something of equal value [...]
Filed under: Best Practices, Email Marketing ROI Tips, Marketing Tips | 1 Comment »
As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do is send them a “Welcome” message (notice the emphasis on “least”). What you should be doing is bringing your [...]
Filed under: Best Practices, Email Marketing ROI Tips, Personalization, Using Autoresponders | 1 Comment »
Welcome to January- and time to start fulfilling those New Year’s resolutions! It’s no surprise that the gyms are packed as it seems everyone has some sort of goal to get in shape or be healthier in 2011, and getting back to an active routine after a long holiday hiatus has its challenges and rewards- just [...]
Filed under: Email Marketing 101, Email Marketing ROI Tips, Marketing Tips | 2 Comments »
Your perception of email marketing will determine the success of your email campaigns and how they impact your business. Too many people view email marketing as an expense or obligation. As a result, many businesses underutilize email and don’t capitalize on all it has to offer. If done correctly, email marketing can pay for itself [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing 101, Email Marketing ROI Tips | 2 Comments »
Ramp It Up According to the DMA marketers will only spend about $700 million in email advertising this year, compared to the more than $12 billion marketers are expected to put into internet search advertising, that’s more than 17 times what they’ll spend on email marketing! How about shifting your focus to where your average [...]
Filed under: Email Marketing ROI Tips, Email Marketing Tips, ROI Skyhigh Tips | Leave a Comment »
Keep Doing What You’re Doing Staying consistent is extremely important in email marketing. You want your customers to know who you are, what your selling and when to expect your messages. It’s great to try something new, but be sure it has the same feel of previous messages or newsletters so you don’t confuse subscribers [...]
Filed under: Email Marketing ROI Tips, Marketing Tips | 1 Comment »
Learn From the Past That one message barely get opened? Think about what you could change in the subject line to get a better open rate. Get a really great click through rate on one particular message? Figure out why. What time did you send it? Did you send it to the same audience as [...]
Filed under: Email Marketing ROI Tips, Email Marketing Tips | Leave a Comment »
Return on investment. Pretty important statistic for, well, just about everybody. These days especially we all need to keep track of what we spend and what we get out of it. In 2009 email marketing had an ROI of $43.62 while the next best method, internet search advertising, came in at $21.85. Businesses need to [...]
Filed under: Email Marketing ROI Tips, Marketing Tips | Leave a Comment »
topicaseal
vinnybaby
lindsaymvp
aaromanov
kjcurtin
