One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is especially key. So what are the best ways to do this, without trashing your reputation or list quality? MarketingSherpa recently [...]
Filed under: Email Marketing Tips, Email Marketing Trends, List Building | Leave a Comment »
Love is in the air, and especially for email marketers! Whether you love or hate Valentine’s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | Leave a Comment »
Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]
Filed under: About Topica, Best Practices, Email Marketing 101, Email Marketing Tips | Leave a Comment »
Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email marketing- the total number of emails successfully delivered, low bounce and unsubscribe rates, and inbox penetration versus the dreaded junk or spam folder. Deliverability [...]
Filed under: Best Practices, Deliverability Days, Email Marketing Tips | 2 Comments »
The actual time of campaign deployment is a huge topic amongst email marketers, and rightly so. It is one of the factors that can be easily tested and tweaked, and every marketer strives for that perfect send time that results in the highest number of opens, clicks, purchases every time they send. However, what is [...]
Filed under: Email Marketing Tips, Email Marketing Trends, Subject Lines | Leave a Comment »
For successful and ROI-driven email marketing, reporting capabilities are a key factor for campaign optimization. So how can you leverage open rates, click rates, and subscriber-level detail to optimize your newsletters and email offers? Testing remains the key to improving results with each delivery. Here are just a few techniques you can use to test [...]
Filed under: Email Creative, Email Marketing Tips, Subject Lines | Leave a Comment »
We’ve all heard this saying before whether in fashion (make-up, jewelry), in writing (“show don’t tell”), in art or advertising. But what about email marketing? Is this saying ever applicable to your email strategy? We think so, and here are 4 examples of when less can be more in your email campaigns to prove it: [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Using Forms | 2 Comments »
Even if your message content is super relevant, your subject line turns heads, and the color/template/design of your email campaign is spot on, your message can still tank if you aren’t complying with the CAN-SPAM Act! That’s why this week’s email marketing tip is all about looking at this important piece of compliance for all [...]
Filed under: Best Practices, CAN-SPAM Act, Email Marketing Tips | 6 Comments »
Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not careful, missing a target or two could set your efforts back. Here are a few common mistakes and tips to help prevent them: Sales copy gets [...]
Filed under: CAN-SPAM Act, Do's and Don'ts, Email Marketing Tips, Subject Lines, Using Forms | 3 Comments »
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