Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not careful, missing a target or two could set your efforts back. Here are a few common mistakes and tips to help prevent them: Sales copy gets [...]
Filed under: CAN-SPAM Act, Do's and Don'ts, Email Marketing Tips, Subject Lines, Using Forms | 3 Comments »
So you’ve finally signed up for that shiny new email marketing account (hopefully with Topica!) and it’s ready for a test spin. Now what? First, formulate in your mind what you wish to accomplish with your email marketing. What exactly is the test period for? It should be an opportunity to use the account to [...]
Filed under: Email Marketing Tips, Reporting, Using Forms | 1 Comment »
It’s no surprise that smartphone use is on the rise, but did you know that 20% of all email is now read via mobile devices according to a recent study by the digital direct marketing firm Knotice? This is one-fifth of your subscriber base, and if you aren’t optimizing for mobile you are cutting out [...]
Filed under: Email Marketing Tips, Mobile Marketing, Techy Stuff | 6 Comments »
Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold the campaign until Monday or Tuesday. This makes perfect sense right? During the week, people are in the office constantly (probably [...]
Filed under: Best Practices, Email Marketing Tips, Marketing Tips | 1 Comment »
One of the big advantages of using email as a marketing tool is that your target audience can easily and quickly interact with your message. With a single click and without ever having to leave their inbox, subscribers can access your content, make a purchase, or download a whitepaper. While this is great for increasing [...]
Filed under: Do's and Don'ts, Email Marketing Tips | 2 Comments »
We’re taking a hiatus from our usual Friday Fabulous Finds blog post to make sure we bring you your weekly dose of an email marketing tip- and this week we’re focusing on finishing up the “race”… Winning the race One of my early mentors – an office efficiency consultant named Robert – once told me a story [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing Tips, First Impressions | 2 Comments »
Happy Wednesday, blog readers! It’s a no-brainer to put a sign-up form on your website and incent website visitors to join your mailing list, but this shouldn’t be your only means of growing your email marketing subscriber base. In the spirit of spring and good weather being (hopefully) right around the corner, this week’s email marketing tip [...]
Filed under: Email Marketing Tips, List Building | 1 Comment »
It’s no surprise that when given the choice shoppers will go with the website or name they recognize. So how do you increase your branding to be part of those chosen as trusted businesses? Start with your email marketing! Consistently using custom or ESP provided HTML templates make it easy to create and brand professional-looking [...]
Filed under: Email Creative, Email Marketing Tips, Marketing Tips | 1 Comment »
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