A couple weeks ago I was celebrating a good friend’s birthday over at the Capital Grille – by the way if you’re looking for a good gift idea, a sizable gift card to a steak house could be the way to go. Sitting next to me where 4 gentlemen in their 50′s still in their work attire – business suits. Through [...]
Filed under: First Impressions, Uncategorized | Tagged: email marketing, email marketing for financial firms, forward to a friend | Leave a Comment »
Love is in the air, and especially for email marketers! Whether you love or hate Valentine’s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | Leave a Comment »
Email marketing is a powerful and proven tool. Thousands of businesses rely on it daily for it’s efficient and tractable results. However few people realize that when setting up your email marketing operation, taking some very simple steps at first can have a tremendous impact on your long-term success: Placing a subscriber form on your [...]
Filed under: Confirming Subscribers, First Impressions, List Building, Using Autoresponders, Using Forms | 4 Comments »
There’s something floating around San Francisco lately, and its more than the morning fog. Possibly a strain of “spring fever”, it seems everyone in the city is sick, knows someone who is sick, or was recently sick with a bout of the flu. Being that I’m somewhere in the middle of all three of these [...]
Filed under: Do's and Don'ts, Email Marketing 101, First Impressions | 2 Comments »
Transactional emails have some of the highest open rates of any messages, but few take advantage of this prime marketing real estate for their company. That’s why today we are looking at the different types of transactional emails and how to use them as marketing tools to increase brand awareness and grow the relationship of these already [...]
Filed under: Email Marketing 101, First Impressions, Marketing Tips | 2 Comments »
We’re taking a hiatus from our usual Friday Fabulous Finds blog post to make sure we bring you your weekly dose of an email marketing tip- and this week we’re focusing on finishing up the “race”… Winning the race One of my early mentors – an office efficiency consultant named Robert – once told me a story [...]
Filed under: Best Practices, Do's and Don'ts, Email Marketing Tips, First Impressions | 2 Comments »
You created an awesome email campaign built around a call to action link for your latest whitepaper/event/promotion/etc.- but now what?! Don’t risk losing your subscribers due to the form landing page being an after-thought in your email campaign creation! As online marketers we sometimes focus so intently on driving traffic to our website through ads [...]
Filed under: Do's and Don'ts, Email Marketing Tips, First Impressions, Using Forms | 2 Comments »
A strong approach to forging any relationship is to put yourself in the other person’s shoes and to consider things from their perspective, and your email subscribers are no different! Let’s break down your subscribers’ email marketing campaign experience into their two main choices and how as marketers you can impact their actions: Should I [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | 2 Comments »
As the holiday season approaches, it’s not only the malls that start becoming crowded – even ISPs start getting flooded with email campaigns. Now is the time to be keeping those content scores as low as possible by sending your messages as multi-part and using the audience segmentation feature. This is also the best time of [...]
Filed under: Best Practices, Confirming Subscribers, Email Marketing Tips, First Impressions, List Building | 1 Comment »
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