As the holiday season approaches, it’s not only the malls that start becoming crowded – even ISPs start getting flooded with email campaigns. Now is the time to be keeping those content scores as low as possible by sending your messages as multi-part and using the audience segmentation feature. This is also the best time of [...]
Filed under: Best Practices, Confirming Subscribers, Email Marketing Tips, First Impressions, List Building | 1 Comment »
Dear Company (that shall remain nameless) Sending Too Much Email, I wish I could say “It’s not you, it’s me”, but it’s definitely you. You’ve changed. I signed up for your newsletter because of your glittering promises of only “weekly updates” and an “occasional special promotion”. The one time in-store promotion at the cash register [...]
Filed under: Best Practices, First Impressions, Personalization, Unsubscribes | 1 Comment »
This week’s email marketing tip is all about the headers in your email campaign, basically your “introduction” to your subscribers. The 3 main parts of your header is your subject line, from name, and from address. However, we will also be touching upon the reply to email address and the mailed-by options in your header [...]
Filed under: Email Marketing Tips, First Impressions, Subject Lines, Techy Stuff | 2 Comments »
[Side note: A mostly unknown fact about me- I actually went to art school and received my BFA after 4 glorious years of doing what I loved. Fast forward 5 years (Has it really been 5 years?! Geesh.) and I'm once again doing what I love, except this time in marketing and customer service. However, [...]
Filed under: Email Creative, Email Marketing 101, First Impressions | 5 Comments »
Holy Deliverability Days, Batman! It’s been an awesome week for best practices and deliverability this week at Topica, and I hope you enjoyed our 3-part guest blog by Andrei, our Deliverability/Policy & Standards Manger. Here’s what you missed in case you haven’t check in this week: Part 1: How Spam Filters Work Part 2: What [...]
Filed under: About Topica, Best Practices, Deliverability Days, First Impressions, Friday's Fabulous Marketing Finds, Marketing Tips | 4 Comments »
A simple welcome auto-responder will go far. By confirming the email address, establishing familiarity and following up immediately, you have taken some very important first steps in having a successful email marketing program.
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing Tips, First Impressions, Using Autoresponders | Tagged: auto-responders, bounces, Deliverability, open rates, welcome email | 1 Comment »
Welcome back from the long Labor Day weekend! We’re kicking the week off with a new email marketing tip, this time looking at how you set expectations for your subscribers. Establishing your newsletter up front to your subscribers will increase your open rate and your visibility in the ever cluttered inbox. Here we break it [...]
Filed under: Email Marketing Tips, First Impressions, Using Autoresponders, Using Forms | 5 Comments »
Hey blog readers- welcome back to the work week! I had an entirely different post planned to share with you today, but once I got into the office this morning and found this in my email, I needed to share it with you all ASAP. Some of you are probably aware of my love of [...]
Filed under: First Impressions, Marketing Tips, Seth Godin | 1 Comment »
Yep, you read that right- this week’s email marketing tip is all about the big L-O-V-E! Don’t worry, we haven’t turned into relationship doctors over here, but we do think we can help you to make the right first moves with your subscribers to leave a lasting impression, which arguably could be more useful than [...]
Filed under: Email Marketing Tips, First Impressions, Marketing Tips, Using Forms | Leave a Comment »
Happy Thursday, folks! Today we’re looking at subscriber confirmation and how it can help your email marketing efforts. Let’s start with the basics-what is “subscriber confirmation”? Subscriber confirmation, often referred to as “double opt-in,” means asking email newsletter subscribers to confirm that they actually want the communication for which they signed up for. This prevents [...]
Filed under: Confirming Subscribers, Email Marketing Tips, First Impressions, List Building, Using Forms | 1 Comment »
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