One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is especially key. So what are the best ways to do this, without trashing your reputation or list quality? MarketingSherpa recently [...]
Filed under: Email Marketing Tips, Email Marketing Trends, List Building | Leave a Comment »
Email marketing is a powerful and proven tool. Thousands of businesses rely on it daily for it’s efficient and tractable results. However few people realize that when setting up your email marketing operation, taking some very simple steps at first can have a tremendous impact on your long-term success: Placing a subscriber form on your [...]
Filed under: Confirming Subscribers, First Impressions, List Building, Using Autoresponders, Using Forms | 4 Comments »
Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf’s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]
Filed under: Email Creative, Email Marketing 101, List Building, Subject Lines, Using Forms | 10 Comments »
Happy Wednesday, blog readers! It’s a no-brainer to put a sign-up form on your website and incent website visitors to join your mailing list, but this shouldn’t be your only means of growing your email marketing subscriber base. In the spirit of spring and good weather being (hopefully) right around the corner, this week’s email marketing tip [...]
Filed under: Email Marketing Tips, List Building | 1 Comment »
That’s right faithful blog readers, this is our 101st blog post!! I could hardly believe it either, but after 6 months of blogging we’ve reached this ginormous milestone. Instead of celebrating with cake and balloons, we wanted to give back to you the readers and fans with a new whitepaper: 101 Ways to Grow Your [...]
Filed under: About Topica, Best Practices, Email Marketing Tips, List Building, Topica Whitepapers | 1 Comment »
What is an autoresponder? It’s actually very simple. If you want to send a follow up email that’s based on your customers’ behavior you can do one of two things: You can create an audience based on actions/clicks on your last campaign, wait a few days for the names to collect and follow up with [...]
Filed under: Email Marketing Tips, List Building, Using Autoresponders | 4 Comments »
As the holiday season approaches, it’s not only the malls that start becoming crowded – even ISPs start getting flooded with email campaigns. Now is the time to be keeping those content scores as low as possible by sending your messages as multi-part and using the audience segmentation feature. This is also the best time of [...]
Filed under: Best Practices, Confirming Subscribers, Email Marketing Tips, First Impressions, List Building | 1 Comment »
I am new to San Francisco and hail from the great state of New York. Although I have never been a huge baseball fan, I’ve always rooted for the Yankees because of their proximity to my home city and my unexplainable but totally justified disdain for the Boston Red Sox. Given my past allegiance to [...]
Filed under: Best Practices, Do's and Don'ts, List Building, San Francisco, Uncategorized, Using Forms | 1 Comment »
We often get questions about establishing opt-in subscription policies that follow today’s best practices. Some marketers are tempted to adopt lax subscription policies in order to quickly increase list growth, while others choose to follow the “straight and narrow.” As this decision affects your business in terms of legal protection, corporate identity and even email [...]
Filed under: Best Practices, Confirming Subscribers, Do's and Don'ts, Email Marketing Tips, List Building | 1 Comment »
It’s beginning to look a lot like Christmas… “Wait- what, really?!”, was my reaction upon stumbling upon a holiday promotion already in August, when we JUST hit 80 degrees in San Francisco this week for the first time all summer. But, truthfully, the holidays are just around the corner and the more prepared you are [...]
Filed under: Email Marketing Tips, List Building, Marketing Tips | Leave a Comment »
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