Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica’s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]
Filed under: Best Practices, Deliverability Days, Do's and Don'ts, Email Marketing 101, Email Marketing Tips, Marketing Tips | Leave a Comment »
Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and interests; data which in turn allows you to understand their behavior and optimize conversion. But first-time buyers, while important, generally have a lower average [...]
Filed under: Audiences, Customer Service, Email Marketing ROI Tips, Marketing Tips, Using Autoresponders | 3 Comments »
Howdy blog readers, and happy Thursday before the loooong 4th of July weekend! Hopefully before you check out for 3 or 4 days of sun, BBQs, parades and fireworks you are double checking those email marketing campaigns scheduled to be delivered over the weekend and are setting up some autoresponders for further follow-up with your subscribers. Before we [...]
Filed under: Email Marketing 101, Marketing Tips | Leave a Comment »
Traditionally, “word of mouth” marketing and client referrals have been informal sources of revenue for businesses. Clients happy with a product or service tell people about it, creating an informal referral structure that can help increase revenues. Structured client referral programs do exist, but the programs that exist are heavily skewed in favor of the [...]
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“Toot-toot!” Yeah, we’re tooting our own horn a bit today, but we’re pretty stoked for this fab mention in this post on Mashable.com titled 5 Content Marketing Strategies for Small Business, AND it has some great advice from several other marketing gurus on how small businesses can create amazing content for their blog, website, or social media outlets- [...]
Filed under: Email Creative, Marketing Tips | 1 Comment »
It’s Friday- and you know what that means… Time to recap some fabulous marketing finds for the week! Without further ado, here we go: 5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them) This post from MarketingProfs breaks down the five hottest trends in email marketing and how to make sure [...]
Filed under: Friday's Fabulous Marketing Finds, Marketing Tips, Subject Lines | 1 Comment »
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