Fabulous Marketing Finds from Around the Web: 4/29/2011

(Whoops- somehow this didn’t get posted on Friday, but enjoy our belated fabulous finds from last week!) Welcome back to Topica’s recap of all the awesome marketing articles posted on the web this week- our Friday Fabulous Finds feature! We know you’re probably glued to the Royal Wedding coverage, but we’ve got some great marketing goodies to [...]

Fabulous Marketing Finds from Around the Web: 4/15/2011

Happy Friday! It’s almost the weekend, and you know what that means- Topica’s Friday Fabulous Finds! Sit back and enjoy these articles you may have missed this week: How to Start Preparing for the Email Inbox Organization Revolution In an effort to solve the over-crowded email inbox, there are many options available to filter and organize [...]

Fabulous Marketing Finds from Around the Web: 4/8/2011

Woot woot- welcome to Friday, folks! Before we all head out to enjoy some springtime sunshine, we’ve got these fabulous marketing finds from the week to share. Enjoy! Segment Your Emails to Increase Effectiveness; 4 Potential Segments Segmentation is key to creating targeted emails that drive traffic- and here are 4 more ways to segment from Practical [...]

Email Marketing Tip #44: Weekend Sending

Email marketers often view the 5-day workweek as the window of opportunity for reaching their subscribers. If a campaign doesn’t get out by Friday morning, they throw their hands up in despair and hold the campaign until Monday or Tuesday.  This makes perfect sense right? During the week, people are in the office constantly (probably [...]

Fabulous Marketing Finds from Around the Web: 4/1/2011

Happy Friday + April Fool’s Day! Before we get into our usual smorgasbord of fabulous marketing finds, in the spirit of April 1 I highly recommend checking out Tech Crunch’s April Fools 2011: The Big List of all the jokes floating around the web  today for a good chuckle (my fav so far: 1911 You Tube videos). Now, on [...]

Fabulous Marketing Finds from Around the Web: 3/25/2011

Welcome to Friday, blog readers! A lot has happened in the online world this week, complete with a major milestone for both LinkedIn and Twitter, and a new photo app receiving $41 MILLION (gulp) in funding. In case you missed it, we’ve got those stories for you as well as our usual gathering of fabulous marketing finds- [...]

Using QR Codes in your Email Marketing and Beyond

The first time you saw a small, pixelated, 1-inch square box on a print advertisement, was your first thought that the printer had made a mistake? Or perhaps you figured you needed to get your eyes checked? Now we are seeing them in more and more print ads in magazines, newspapers, and even billboards- but what are [...]

Fabulous Marketing Finds from Around the Web: 3/18/2011

Welcome to Friday, blog readers! We missed last week’s Friday Fabulous Finds to get in an email marketing tip for you, but we’re back in full force today. Let’s get started: #HelpJapan: Do’s and Don’ts for Brands The images and stories of the devastation in Japan have been heartbreaking, but there are many ways to [...]

Using Transactional Emails as Marketing Tools

Transactional emails have some of the highest open rates of any messages, but few take advantage of this prime marketing real estate for their company. That’s why today we are looking at the different types of transactional emails and how to use them as marketing tools to increase brand awareness and grow the relationship of these already [...]

Fabulous Marketing Finds from Around the Web: 3/4/2011

Although the internet world has been all a buzz with #WINNING, #tigerblood and Charlie Sheen being on Twitter recently, I can’t  recommend following his marketing tactics… However, here are some marketing tips you can use with our fabulous marketing finds from around the web for this week (and help your business be “winning” in a better sense): Five [...]

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