It’s no surprise that smartphone use is on the rise, but did you know that 20% of all email is now read via mobile devices according to a recent study by the digital direct marketing firm Knotice? This is one-fifth of your subscriber base, and if you aren’t optimizing for mobile you are cutting out [...]
Filed under: Email Marketing Tips, Mobile Marketing, Techy Stuff | 6 Comments »
The first time you saw a small, pixelated, 1-inch square box on a print advertisement, was your first thought that the printer had made a mistake? Or perhaps you figured you needed to get your eyes checked? Now we are seeing them in more and more print ads in magazines, newspapers, and even billboards- but what are [...]
Filed under: Marketing Tips, Mobile Marketing, Techy Stuff | 3 Comments »
Welcome to Friday, blog readers! We missed last week’s Friday Fabulous Finds to get in an email marketing tip for you, but we’re back in full force today. Let’s get started: #HelpJapan: Do’s and Don’ts for Brands The images and stories of the devastation in Japan have been heartbreaking, but there are many ways to [...]
Filed under: Email Creative, Friday's Fabulous Marketing Finds, Marketing Tips, Mobile Marketing | Leave a Comment »
Today a few members of the Topica team listened in on an awesome webinar hosted by the folks over at Hubspot called The Science of Email Marketing. Hubspot compiled statistics from over 9 billion email newsletters as well as information from surveys and focus groups to bring us some key takeaways about how subscribers react [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Trends, Mobile Marketing, Personalization | 3 Comments »
Happy Friday, blog readers- and welome to October! San Francisco hit record high temperatures this week (almost 90 degrees!) but we hope everyone not on the west coast is enjoying the cozy autumn weather (or at least staying dry, for those in the east). Get set for loads of email marketing/marketing/social media goodness from the [...]
Filed under: Email Marketing 101, Friday's Fabulous Marketing Finds, Marketing Tips, Mobile Marketing | Leave a Comment »
“Why even bother sending plain text with my HTML message?” This is a question our support team receives on a daily basis- and with the influx of smart phones and snazzy HTML messages, it can seem like an unnecessary piece of your email marketing. Also, there is the fear that subscribers will receive the text [...]
Filed under: Do's and Don'ts, Email Marketing Tips, HTML vs Text Emails, Mobile Marketing | 2 Comments »
The online world is evolving- or maybe, it already has. According to new statistics almost every single American uses a cell phone (91% to be exact!). That’s over 285 million people with over 285 million phones. Recent predictions say that by Christmas 2011 more than half of these phones will be smart phones, with mobile [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Marketing Tips, Mobile Marketing | 1 Comment »
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