Today a few members of the Topica team listened in on an awesome webinar hosted by the folks over at Hubspot called The Science of Email Marketing. Hubspot compiled statistics from over 9 billion email newsletters as well as information from surveys and focus groups to bring us some key takeaways about how subscribers react [...]
Filed under: Best Practices, Email Marketing 101, Email Marketing Trends, Mobile Marketing, Personalization | 3 Comments »
As we mentioned in last week’s tip, failing to acknowledge your new subscribers is bad business. If your subscribers have put forth the effort to sign up for your newsletter, the least that you can do is send them a “Welcome” message (notice the emphasis on “least”). What you should be doing is bringing your [...]
Filed under: Best Practices, Email Marketing ROI Tips, Personalization, Using Autoresponders | 1 Comment »
We’ve been in a reporting mood lately with the last two email marketing tips focusing on how to create value from your reporting data for both the openers and clickers. Therefore in continuing with this theme, this week’s email marketing tip is all about how to measure the success of your email campaigns by analyzing [...]
Filed under: Email Marketing Tips, Personalization, Reporting | 2 Comments »
Happy Wednesday, blog readers! Even if you created a gorgeous holiday email campaign with custom graphics and a festive template, you won’t get the response you want with a bad subject line. That’s why for this week’s email marketing tip I took a look at the subject lines from emails I received in my Gmail [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Personalization, Subject Lines | 3 Comments »
Working with an ESP allows you to send out a limitless number of emails for a relatively low cost. These capabilities are great because of the digital reach it can give your business. However, it also makes it easy to lump to all of your subscribers together into broad categories and use generalizations rather than [...]
Filed under: Email Marketing Tips, Marketing Tips, Personalization | Leave a Comment »
Dear Company (that shall remain nameless) Sending Too Much Email, I wish I could say “It’s not you, it’s me”, but it’s definitely you. You’ve changed. I signed up for your newsletter because of your glittering promises of only “weekly updates” and an “occasional special promotion”. The one time in-store promotion at the cash register [...]
Filed under: Best Practices, First Impressions, Personalization, Unsubscribes | 1 Comment »
With all of the hoopla surrounding the new Priority Inbox feature that Google is rolling out for Gmail, we thought we would share our thoughts with you and give you some strategic advice. First, don’t panic. People seem to be painting this as the demise of email marketing without realizing the upside of this new [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Personalization, Privacy, Subject Lines | 4 Comments »
Howdy, blog readers- and welcome to Wednesday! This week’s email marketing tip is focusing on the ever-so-important technique of targeting your subscribers. We’ll look at how to do so successfully in 4 steps, which include deciding how to segment your list, whether to use behavioral or self segment techniques, implementing a plan, and finally analyzing your [...]
Filed under: Audiences, Email Marketing Tips, Personalization, Using Forms | 3 Comments »
This week’s email marketing tip is focusing on the content of your newsletter, and more specifically, how to sell your brand without using all the sales-mumbo-jumbo talk that can turn off your subscribers like a bad smell. Let’s start from the beginning… What is a “soft sell”? A soft sell is familiarizing your audience with [...]
Filed under: Audiences, Email Creative, Email Marketing Tips, Personalization | 4 Comments »
By now we’re hoping you know what audiences are and how to take advantage of them to test timing and effectiveness of your various campaigns. If you don’t that’s ok to, we’ll explain them here but you should check out some of our other posts about audiences as well:Email Marketing Tip #3: “Do’s and Don’ts” [...]
Filed under: Audiences, Email Marketing Tips, Personalization | Leave a Comment »
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