Love is in the air, and especially for email marketers! Whether you love or hate Valentine’s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | Leave a Comment »
The actual time of campaign deployment is a huge topic amongst email marketers, and rightly so. It is one of the factors that can be easily tested and tweaked, and every marketer strives for that perfect send time that results in the highest number of opens, clicks, purchases every time they send. However, what is [...]
Filed under: Email Marketing Tips, Email Marketing Trends, Subject Lines | Leave a Comment »
Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf’s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]
Filed under: Email Creative, Email Marketing 101, List Building, Subject Lines, Using Forms | 11 Comments »
For successful and ROI-driven email marketing, reporting capabilities are a key factor for campaign optimization. So how can you leverage open rates, click rates, and subscriber-level detail to optimize your newsletters and email offers? Testing remains the key to improving results with each delivery. Here are just a few techniques you can use to test [...]
Filed under: Email Creative, Email Marketing Tips, Subject Lines | Leave a Comment »
It’s Friday- and you know what that means… Time to recap some fabulous marketing finds for the week! Without further ado, here we go: 5 Email Marketing Trends You Can’t Ignore (& How to Take Advantage of Them) This post from MarketingProfs breaks down the five hottest trends in email marketing and how to make sure [...]
Filed under: Friday's Fabulous Marketing Finds, Marketing Tips, Subject Lines | 1 Comment »
Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not careful, missing a target or two could set your efforts back. Here are a few common mistakes and tips to help prevent them: Sales copy gets [...]
Filed under: CAN-SPAM Act, Do's and Don'ts, Email Marketing Tips, Subject Lines, Using Forms | 3 Comments »
We talk a lot about subject lines here on the Topica blog, but that’s just because they are so vitally important for your email marketing success! As the first thing your subscriber sees, the subject line is responsible for the open of your email campaign and hopefully the eventual click or sale. It can also be responsible for [...]
Filed under: Best Practices, Email Marketing Tips, Subject Lines | 2 Comments »
As promised, today we are kicking off the New Year with a 2 part blog series about utilizing your reporting data! This post is about the “Opens” section of a campaign report. Before we get started, it will be useful to know the reporting terminology. If you are interested in learning about what the different [...]
Filed under: Audiences, Do's and Don'ts, Email Marketing Tips, Marketing Tips, Reporting, Subject Lines | 3 Comments »
Happy Wednesday, blog readers! Even if you created a gorgeous holiday email campaign with custom graphics and a festive template, you won’t get the response you want with a bad subject line. That’s why for this week’s email marketing tip I took a look at the subject lines from emails I received in my Gmail [...]
Filed under: Do's and Don'ts, Email Marketing Tips, Personalization, Subject Lines | 3 Comments »
A strong approach to forging any relationship is to put yourself in the other person’s shoes and to consider things from their perspective, and your email subscribers are no different! Let’s break down your subscribers’ email marketing campaign experience into their two main choices and how as marketers you can impact their actions: Should I [...]
Filed under: Email Creative, Email Marketing Tips, First Impressions, Subject Lines | 2 Comments »
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