Email marketing is a powerful and proven tool. Thousands of businesses rely on it daily for it’s efficient and tractable results. However few people realize that when setting up your email marketing operation, taking some very simple steps at first can have a tremendous impact on your long-term success: Placing a subscriber form on your [...]
Filed under: Confirming Subscribers, First Impressions, List Building, Using Autoresponders, Using Forms | 4 Comments »
Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf’s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]
Filed under: Email Creative, Email Marketing 101, List Building, Subject Lines, Using Forms | 11 Comments »
We’ve all heard this saying before whether in fashion (make-up, jewelry), in writing (“show don’t tell”), in art or advertising. But what about email marketing? Is this saying ever applicable to your email strategy? We think so, and here are 4 examples of when less can be more in your email campaigns to prove it: [...]
Filed under: Do's and Don'ts, Email Creative, Email Marketing Tips, Using Forms | 2 Comments »
Email marketing can make your marketing life easier and more successful. It’s fast, it’s measurable and, compared to other kinds of advertising, it’s pennies-on-the-dollar cheap. But if you’re not careful, missing a target or two could set your efforts back. Here are a few common mistakes and tips to help prevent them: Sales copy gets [...]
Filed under: CAN-SPAM Act, Do's and Don'ts, Email Marketing Tips, Subject Lines, Using Forms | 3 Comments »
So you’ve finally signed up for that shiny new email marketing account (hopefully with Topica!) and it’s ready for a test spin. Now what? First, formulate in your mind what you wish to accomplish with your email marketing. What exactly is the test period for? It should be an opportunity to use the account to [...]
Filed under: Email Marketing Tips, Reporting, Using Forms | 1 Comment »
How many times have you experienced anxiety in handing over your email address in order to sign-up for a webinar, complete a purchase, download a white paper, or read an article on a website? Fear of a company over sending, or just sending junk, can cause one to not go through with the a purchase, download, sign-up, [...]
Filed under: Best Practices, Email Marketing Tips, Using Forms | 1 Comment »
Welcome back from the holidays, blog readers! We hope you enjoyed a few days off and came back to the work place refreshed, renewed, and ready to tackle your 2011 email marketing. While we were out, a great example of form failure in a post from Seth Godin caught my eye. In this post, he details [...]
Filed under: Do's and Don'ts, Seth Godin, Using Forms | Leave a Comment »
You created an awesome email campaign built around a call to action link for your latest whitepaper/event/promotion/etc.- but now what?! Don’t risk losing your subscribers due to the form landing page being an after-thought in your email campaign creation! As online marketers we sometimes focus so intently on driving traffic to our website through ads [...]
Filed under: Do's and Don'ts, Email Marketing Tips, First Impressions, Using Forms | 2 Comments »
The more information you have about your subscribers, the easier it is to serve up relevant content. The more relevant your content is, the more successful your email marketing campaigns will be. The more successful your email marketing campaigns are…I could go on forever! Information is power and it is at the core of any [...]
Filed under: Audiences, Best Practices, Do's and Don'ts, Email Marketing Tips, Using Forms | 3 Comments »
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