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	<title>Topica&#039;s Blog</title>
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		<title>Spring Cleaning Your Email Marketing</title>
		<link>http://blog.topica.com/2012/04/30/spring-cleaning-your-email-marketing/</link>
		<comments>http://blog.topica.com/2012/04/30/spring-cleaning-your-email-marketing/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 18:18:50 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1780</guid>
		<description><![CDATA[Spring is definitely in the air in San Francisco, and we figured it’s time for some spring cleaning – email marketing style! Today we are focusing on ways to help tighten-up your email marketing campaigns and get rid of any bad habits that may be holding you back from marketing success. Don’t worry, you won’t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1780&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<item>
		<title>5 Signs You Need to be Using Email Marketing</title>
		<link>http://blog.topica.com/2012/03/23/5-signs-you-need-to-be-using-an-email-marketing/</link>
		<comments>http://blog.topica.com/2012/03/23/5-signs-you-need-to-be-using-an-email-marketing/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 21:29:34 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[CAN-SPAM Act]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1768</guid>
		<description><![CDATA[So you&#8217;ve heard about email marketing&#8217;s killer ROI, but perhaps you&#8217;re still not convinced you should be using email to expand your marketing and brand awareness? Today we&#8217;ll look at some of the top signs you need to be using email marketing and an email marketing service provider- and if you already are, please let [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1768&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/03/23/5-signs-you-need-to-be-using-an-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<item>
		<title>Marketing Wisdom from Ancient Texts of the Far East: Part 2</title>
		<link>http://blog.topica.com/2012/03/02/marketing-wisdom-from-ancient-texts-of-the-far-east-part-2/</link>
		<comments>http://blog.topica.com/2012/03/02/marketing-wisdom-from-ancient-texts-of-the-far-east-part-2/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 21:48:59 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1758</guid>
		<description><![CDATA[Welcome back to Part 2 of our multi part series focusing on the ancient texts of the Far East. Today we&#8217;ll be looking at everyone&#8217;s favorite military classic, The Art of War. Just like last time, we&#8217;ll keep the history lesson short and sweet so we can get right to the content. Written by Sun Tzu around the fifth century [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1758&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/03/02/marketing-wisdom-from-ancient-texts-of-the-far-east-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a2752901e914fe68092f587403ac69ee?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aaromanov</media:title>
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			<media:title type="html">The Art of War</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing Wisdom from Ancient Texts of the Far East: Part 1</title>
		<link>http://blog.topica.com/2012/02/28/marketing-wisdom-from-ancient-texts-of-the-far-east-part-1/</link>
		<comments>http://blog.topica.com/2012/02/28/marketing-wisdom-from-ancient-texts-of-the-far-east-part-1/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:48:02 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1748</guid>
		<description><![CDATA[The ancient Orient was an amazing place of civilization, culture, science and many deep philosophical works. Many of these works have stood the test of time and are still widely read today for their insight. All this week we will be looking at some of the land&#8217;s most famous ancient texts for wisdom we can apply to our present [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1748&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/28/marketing-wisdom-from-ancient-texts-of-the-far-east-part-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">aaromanov</media:title>
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			<media:title type="html">Musashi Miyamoto</media:title>
		</media:content>
	</item>
		<item>
		<title>A Dinner Conversation</title>
		<link>http://blog.topica.com/2012/02/22/a-dinner-conversation/</link>
		<comments>http://blog.topica.com/2012/02/22/a-dinner-conversation/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:24:27 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing for financial firms]]></category>
		<category><![CDATA[forward to a friend]]></category>

		<guid isPermaLink="false">http://blog.topica.com/2012/02/22/a-dinner-conversation/</guid>
		<description><![CDATA[A couple weeks ago I was celebrating a good friend&#8217;s birthday over at the Capital Grille &#8211; by the way if you&#8217;re looking for a good gift idea, a sizable gift card to a steak house could be the way to go. Sitting next to me where 4 gentlemen in their 50&#8242;s still in their work attire &#8211; business suits. Through [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1745&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/22/a-dinner-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a2752901e914fe68092f587403ac69ee?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aaromanov</media:title>
		</media:content>

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			<media:title type="html">Image</media:title>
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	</item>
		<item>
		<title>Top Ways to Grow Your Email List via MarketingSherpa</title>
		<link>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/</link>
		<comments>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:00:51 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[List Building]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1636</guid>
		<description><![CDATA[One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is especially key. So what are the best ways to do this, without trashing your reputation or list quality? MarketingSherpa recently [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1636&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2012/02/email-marketing-research-chart-list-growth-effectiveness.jpeg" medium="image">
			<media:title type="html">Email-marketing-research-chart-list-growth-effectiveness</media:title>
		</media:content>
	</item>
		<item>
		<title>Favorite Valentine&#8217;s Day Email Marketing Subject Lines</title>
		<link>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/</link>
		<comments>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 17:23:21 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://topicablogger.wordpress.com/?p=1622</guid>
		<description><![CDATA[Love is in the air, and especially for email marketers! Whether you love or hate Valentine&#8217;s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1622&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2012/02/browse.jpeg" medium="image">
			<media:title type="html">heart</media:title>
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	</item>
		<item>
		<title>Email Marketing 201 Webinar: Key Takeaways</title>
		<link>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/</link>
		<comments>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:21:17 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Deliverability Days]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1612</guid>
		<description><![CDATA[Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica&#8217;s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1612&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>
	</item>
		<item>
		<title>Join Us for this Special Webinar- &#8220;Email Marketing 201: Taking your Campaigns to the Next Level&#8221;</title>
		<link>http://blog.topica.com/2011/12/21/join-us-for-this-special-webinar-email-marketing-201-taking-your-campaigns-to-the-next-level/</link>
		<comments>http://blog.topica.com/2011/12/21/join-us-for-this-special-webinar-email-marketing-201-taking-your-campaigns-to-the-next-level/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:09:06 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1603</guid>
		<description><![CDATA[We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1603&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/12/21/join-us-for-this-special-webinar-email-marketing-201-taking-your-campaigns-to-the-next-level/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;Are you like me? Or do you have discipline?&#8221; via KevinJCurtin.com</title>
		<link>http://blog.topica.com/2011/09/30/are-you-like-me-or-do-you-have-discipline-via-kevinjcurtin-com/</link>
		<comments>http://blog.topica.com/2011/09/30/are-you-like-me-or-do-you-have-discipline-via-kevinjcurtin-com/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 17:00:50 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Topica Community]]></category>
		<category><![CDATA[When You're Not Managing your Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1596</guid>
		<description><![CDATA[Happy Friday, friends! Since it&#8217;s Friday and we&#8217;re all ready to get our weekend on, we&#8217;d like to take a break from email marketing and share this recent post by one of our own bloggers and Customer Success All-Stars, Kevin Curtin, on the frustrations of starting a new project ans having discipline: ARE YOU LIKE [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1596&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/09/30/are-you-like-me-or-do-you-have-discipline-via-kevinjcurtin-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;How can I achieve perfect deliverability?&#8221;</title>
		<link>http://blog.topica.com/2011/09/22/how-can-i-achieve-perfect-deliverability/</link>
		<comments>http://blog.topica.com/2011/09/22/how-can-i-achieve-perfect-deliverability/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 19:16:58 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Deliverability Days]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1580</guid>
		<description><![CDATA[Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email marketing- the total number of emails successfully delivered, low bounce and unsubscribe rates, and inbox penetration versus the dreaded junk or spam folder. Deliverability [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1580&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/09/22/how-can-i-achieve-perfect-deliverability/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2011/09/1215930_14474450.jpeg?w=257" medium="image">
			<media:title type="html">Deliverability</media:title>
		</media:content>
	</item>
		<item>
		<title>Come Meet Topica at the BAARC Fall Fest Event tonight!</title>
		<link>http://blog.topica.com/2011/09/19/come-meet-topica-at-the-baarc-fall-fest-event-tonight/</link>
		<comments>http://blog.topica.com/2011/09/19/come-meet-topica-at-the-baarc-fall-fest-event-tonight/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 18:57:15 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Topica Community]]></category>
		<category><![CDATA[When You're Not Managing your Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1588</guid>
		<description><![CDATA[Looking for a way to chase away those Monday blues? Come hang out with us tonight at the BAARC (Bay Are Advertising Relief Committee) Fall Fest Event at the Autodesk Gallery located on the second floor at One Market Street! There will be yummy food and drinks, along with plenty of friends and marketing/advertising professionals looking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1588&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/09/19/come-meet-topica-at-the-baarc-fall-fest-event-tonight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://icanhascheezburger.files.wordpress.com/2009/04/funny-pictures-cat-does-not-acknowledge-monday.jpg" medium="image">
			<media:title type="html">if I do not acknowledge the Monday… the Monday can not acknowledge me.</media:title>
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		<title>The First 3 Steps of Email Marketing</title>
		<link>http://blog.topica.com/2011/08/25/the-first-3-steps-of-email-marketing/</link>
		<comments>http://blog.topica.com/2011/08/25/the-first-3-steps-of-email-marketing/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 20:04:15 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[Confirming Subscribers]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Using Autoresponders]]></category>
		<category><![CDATA[Using Forms]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1570</guid>
		<description><![CDATA[Email marketing is a powerful and proven tool. Thousands of businesses rely on it daily for it’s efficient and tractable results. However few people realize that when setting up your email marketing operation, taking some very simple steps at first can have a tremendous impact on your long-term success: Placing a subscriber form on your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1570&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/08/25/the-first-3-steps-of-email-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">aaromanov</media:title>
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		<title>Time- Is it on Your Side?</title>
		<link>http://blog.topica.com/2011/08/11/time-is-it-on-your-side/</link>
		<comments>http://blog.topica.com/2011/08/11/time-is-it-on-your-side/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 22:53:56 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1560</guid>
		<description><![CDATA[The actual time of campaign deployment is a huge topic amongst email marketers, and rightly so. It is one of the factors that can be easily tested and tweaked,  and every marketer strives for that perfect send time that results in the highest number of opens, clicks, purchases every time they send. However, what is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1560&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/08/11/time-is-it-on-your-side/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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		<title>Preaching to the Converted: Increasing Revenue Through Your Current Customers</title>
		<link>http://blog.topica.com/2011/08/04/preaching-to-the-converted-increasing-revenue-through-your-current-customers/</link>
		<comments>http://blog.topica.com/2011/08/04/preaching-to-the-converted-increasing-revenue-through-your-current-customers/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 22:16:23 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email Marketing ROI Tips]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Using Autoresponders]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1549</guid>
		<description><![CDATA[Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and interests; data which in turn allows you to understand their behavior and optimize conversion. But first-time buyers, while important, generally have a lower average [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1549&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/08/04/preaching-to-the-converted-increasing-revenue-through-your-current-customers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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			<media:title type="html">Coupon Discounts</media:title>
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		<title>5 Secrets of a Successful Email Marketing Campaign</title>
		<link>http://blog.topica.com/2011/07/20/5-secrets-of-a-successful-email-marketing-campaign/</link>
		<comments>http://blog.topica.com/2011/07/20/5-secrets-of-a-successful-email-marketing-campaign/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 15:58:30 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Subject Lines]]></category>
		<category><![CDATA[Using Forms]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1542</guid>
		<description><![CDATA[Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf&#8217;s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1542&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/07/20/5-secrets-of-a-successful-email-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

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			<media:title type="html">Screen shot 2011-07-07 at 11.13.04 AM</media:title>
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		<title>Advice from the Entreprenette + Friends: &#8220;What do you include in your sales and marketing plan?&#8221;</title>
		<link>http://blog.topica.com/2011/06/30/advice-from-the-entreprenette-friends-what-do-you-include-in-your-sales-and-marketing-plan/</link>
		<comments>http://blog.topica.com/2011/06/30/advice-from-the-entreprenette-friends-what-do-you-include-in-your-sales-and-marketing-plan/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 21:55:30 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1535</guid>
		<description><![CDATA[Howdy blog readers, and happy Thursday before the loooong 4th of July weekend! Hopefully before you check out for 3 or 4 days of sun, BBQs, parades and fireworks you are double checking those email marketing campaigns scheduled to be delivered over the weekend and are setting up some autoresponders for further follow-up with your subscribers. Before we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1535&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/30/advice-from-the-entreprenette-friends-what-do-you-include-in-your-sales-and-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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		<title>Announcing the New Topica Referral Program + How to Create One Yourself</title>
		<link>http://blog.topica.com/2011/06/23/announcing-the-new-topica-referral-program-how-to-create-one-yourself/</link>
		<comments>http://blog.topica.com/2011/06/23/announcing-the-new-topica-referral-program-how-to-create-one-yourself/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 21:47:00 +0000</pubDate>
		<dc:creator>kjcurtin</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1475</guid>
		<description><![CDATA[Traditionally, “word of mouth” marketing and client referrals have been informal sources of revenue for businesses. Clients happy with a product or service tell people about it, creating an informal referral structure that can help increase revenues. Structured client referral programs do exist, but the programs that exist are heavily skewed in favor of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1475&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/23/announcing-the-new-topica-referral-program-how-to-create-one-yourself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kjcurtin</media:title>
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		<title>New Topica Email Marketing Tutorials Added!</title>
		<link>http://blog.topica.com/2011/06/17/new-topica-email-marketing-tutorials-added/</link>
		<comments>http://blog.topica.com/2011/06/17/new-topica-email-marketing-tutorials-added/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 22:29:15 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Techy Stuff]]></category>
		<category><![CDATA[Topica Whitepapers]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1522</guid>
		<description><![CDATA[Happy Friday, blog readers- and congrats on almost making it to the weekend! We&#8217;ve been busy this week adding new videos to our YouTube channel via the awesomeness that is Screenr, which lets you take instant screen casts from your computer! You may remember I mentioned my love for Screenr before, but this week we dove right in to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1522&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/17/new-topica-email-marketing-tutorials-added/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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		<title>&#8220;5 Content Marketing Strategies For Small Business&#8221; via Mashable.com</title>
		<link>http://blog.topica.com/2011/06/09/5-content-marketing-strategies-for-small-business-via-mashable-com/</link>
		<comments>http://blog.topica.com/2011/06/09/5-content-marketing-strategies-for-small-business-via-mashable-com/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 19:50:14 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1506</guid>
		<description><![CDATA[&#8220;Toot-toot!&#8221; Yeah, we&#8217;re tooting our own horn a bit today, but we&#8217;re pretty stoked for this fab mention in this post on Mashable.com titled 5 Content Marketing Strategies for Small Business, AND it has some great advice from several other marketing gurus on how small businesses can create amazing content for their blog, website, or social media outlets- [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1506&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/09/5-content-marketing-strategies-for-small-business-via-mashable-com/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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			<media:title type="html">content_marketing_google_reader</media:title>
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