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	<title>Topica&#039;s Blog</title>
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		<title>A Dinner Conversation</title>
		<link>http://blog.topica.com/2012/02/22/a-dinner-conversation/</link>
		<comments>http://blog.topica.com/2012/02/22/a-dinner-conversation/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:24:27 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing for financial firms]]></category>
		<category><![CDATA[forward to a friend]]></category>

		<guid isPermaLink="false">http://blog.topica.com/2012/02/22/a-dinner-conversation/</guid>
		<description><![CDATA[A couple weeks ago I was celebrating a good friend&#8217;s birthday over at the Capital Grille &#8211; by the way if you&#8217;re looking for a good gift idea, a sizable gift card to a steak house could be the way to go. Sitting next to me where 4 gentlemen in their 50&#8242;s still in their work attire &#8211; business suits. Through [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1745&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">aaromanov</media:title>
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		<title>Top Ways to Grow Your Email List via MarketingSherpa</title>
		<link>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/</link>
		<comments>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:00:51 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[List Building]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1636</guid>
		<description><![CDATA[One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is especially key. So what are the best ways to do this, without trashing your reputation or list quality? MarketingSherpa recently [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1636&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<media:content url="http://topicablogger.files.wordpress.com/2012/02/email-marketing-research-chart-list-growth-effectiveness.jpeg" medium="image">
			<media:title type="html">Email-marketing-research-chart-list-growth-effectiveness</media:title>
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	</item>
		<item>
		<title>Favorite Valentine&#8217;s Day Email Marketing Subject Lines</title>
		<link>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/</link>
		<comments>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 17:23:21 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://topicablogger.wordpress.com/?p=1622</guid>
		<description><![CDATA[Love is in the air, and especially for email marketers! Whether you love or hate Valentine&#8217;s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1622&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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			<media:title type="html">heart</media:title>
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		<item>
		<title>Email Marketing 201 Webinar: Key Takeaways</title>
		<link>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/</link>
		<comments>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:21:17 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Deliverability Days]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1612</guid>
		<description><![CDATA[Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica&#8217;s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1612&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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	</item>
		<item>
		<title>Join Us for this Special Webinar- &#8220;Email Marketing 201: Taking your Campaigns to the Next Level&#8221;</title>
		<link>http://blog.topica.com/2011/12/21/join-us-for-this-special-webinar-email-marketing-201-taking-your-campaigns-to-the-next-level/</link>
		<comments>http://blog.topica.com/2011/12/21/join-us-for-this-special-webinar-email-marketing-201-taking-your-campaigns-to-the-next-level/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:09:06 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1603</guid>
		<description><![CDATA[We know the holidays are right around the corner and everyone is dying for a few extra days off, but remember that your marketing initiatives for Q1 are just around the corner as well! To get you started on the right foot, Topica is presenting a special webinar to refresh your email marketing goals and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1603&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/12/21/join-us-for-this-special-webinar-email-marketing-201-taking-your-campaigns-to-the-next-level/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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	</item>
		<item>
		<title>&#8220;Are you like me? Or do you have discipline?&#8221; via KevinJCurtin.com</title>
		<link>http://blog.topica.com/2011/09/30/are-you-like-me-or-do-you-have-discipline-via-kevinjcurtin-com/</link>
		<comments>http://blog.topica.com/2011/09/30/are-you-like-me-or-do-you-have-discipline-via-kevinjcurtin-com/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 17:00:50 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Topica Community]]></category>
		<category><![CDATA[When You're Not Managing your Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1596</guid>
		<description><![CDATA[Happy Friday, friends! Since it&#8217;s Friday and we&#8217;re all ready to get our weekend on, we&#8217;d like to take a break from email marketing and share this recent post by one of our own bloggers and Customer Success All-Stars, Kevin Curtin, on the frustrations of starting a new project ans having discipline: ARE YOU LIKE [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1596&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/09/30/are-you-like-me-or-do-you-have-discipline-via-kevinjcurtin-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;How can I achieve perfect deliverability?&#8221;</title>
		<link>http://blog.topica.com/2011/09/22/how-can-i-achieve-perfect-deliverability/</link>
		<comments>http://blog.topica.com/2011/09/22/how-can-i-achieve-perfect-deliverability/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 19:16:58 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Deliverability Days]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1580</guid>
		<description><![CDATA[Happy Thursday, friends! Today we want to address one of the top questions we receive from Topica clients: how to improve deliverability. Deliverability refers to many different aspects of your email marketing- the total number of emails successfully delivered, low bounce and unsubscribe rates, and inbox penetration versus the dreaded junk or spam folder. Deliverability [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1580&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/09/22/how-can-i-achieve-perfect-deliverability/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2011/09/1215930_14474450.jpeg?w=257" medium="image">
			<media:title type="html">Deliverability</media:title>
		</media:content>
	</item>
		<item>
		<title>Come Meet Topica at the BAARC Fall Fest Event tonight!</title>
		<link>http://blog.topica.com/2011/09/19/come-meet-topica-at-the-baarc-fall-fest-event-tonight/</link>
		<comments>http://blog.topica.com/2011/09/19/come-meet-topica-at-the-baarc-fall-fest-event-tonight/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 18:57:15 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Topica Community]]></category>
		<category><![CDATA[When You're Not Managing your Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1588</guid>
		<description><![CDATA[Looking for a way to chase away those Monday blues? Come hang out with us tonight at the BAARC (Bay Are Advertising Relief Committee) Fall Fest Event at the Autodesk Gallery located on the second floor at One Market Street! There will be yummy food and drinks, along with plenty of friends and marketing/advertising professionals looking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1588&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/09/19/come-meet-topica-at-the-baarc-fall-fest-event-tonight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://icanhascheezburger.files.wordpress.com/2009/04/funny-pictures-cat-does-not-acknowledge-monday.jpg" medium="image">
			<media:title type="html">if I do not acknowledge the Monday… the Monday can not acknowledge me.</media:title>
		</media:content>
	</item>
		<item>
		<title>The First 3 Steps of Email Marketing</title>
		<link>http://blog.topica.com/2011/08/25/the-first-3-steps-of-email-marketing/</link>
		<comments>http://blog.topica.com/2011/08/25/the-first-3-steps-of-email-marketing/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 20:04:15 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[Confirming Subscribers]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Using Autoresponders]]></category>
		<category><![CDATA[Using Forms]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1570</guid>
		<description><![CDATA[Email marketing is a powerful and proven tool. Thousands of businesses rely on it daily for it’s efficient and tractable results. However few people realize that when setting up your email marketing operation, taking some very simple steps at first can have a tremendous impact on your long-term success: Placing a subscriber form on your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1570&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/08/25/the-first-3-steps-of-email-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/a2752901e914fe68092f587403ac69ee?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aaromanov</media:title>
		</media:content>
	</item>
		<item>
		<title>Time- Is it on Your Side?</title>
		<link>http://blog.topica.com/2011/08/11/time-is-it-on-your-side/</link>
		<comments>http://blog.topica.com/2011/08/11/time-is-it-on-your-side/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 22:53:56 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1560</guid>
		<description><![CDATA[The actual time of campaign deployment is a huge topic amongst email marketers, and rightly so. It is one of the factors that can be easily tested and tweaked,  and every marketer strives for that perfect send time that results in the highest number of opens, clicks, purchases every time they send. However, what is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1560&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/08/11/time-is-it-on-your-side/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>
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		<title>Preaching to the Converted: Increasing Revenue Through Your Current Customers</title>
		<link>http://blog.topica.com/2011/08/04/preaching-to-the-converted-increasing-revenue-through-your-current-customers/</link>
		<comments>http://blog.topica.com/2011/08/04/preaching-to-the-converted-increasing-revenue-through-your-current-customers/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 22:16:23 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email Marketing ROI Tips]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Using Autoresponders]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1549</guid>
		<description><![CDATA[Your online programs are designed to capture, qualify and convert prospects. You bring in new customers daily, and with each mailing gather more data about your site visitors’ click habits and interests; data which in turn allows you to understand their behavior and optimize conversion. But first-time buyers, while important, generally have a lower average [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1549&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/08/04/preaching-to-the-converted-increasing-revenue-through-your-current-customers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2011/08/1072725_55999791.jpeg?w=300" medium="image">
			<media:title type="html">Coupon Discounts</media:title>
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		<title>5 Secrets of a Successful Email Marketing Campaign</title>
		<link>http://blog.topica.com/2011/07/20/5-secrets-of-a-successful-email-marketing-campaign/</link>
		<comments>http://blog.topica.com/2011/07/20/5-secrets-of-a-successful-email-marketing-campaign/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 15:58:30 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Subject Lines]]></category>
		<category><![CDATA[Using Forms]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1542</guid>
		<description><![CDATA[Hey blog readers! Happy Wednesday. This is a blog post we wrote that was originally posted on Rapleaf&#8217;s blog, a company located about a block and a half from us in downtown San Francisco! Rapleaf helps those utilizing email marketing to send more relevant, targeted campaigns by providing valuable demographic information for their subscribers. You can check out the original [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1542&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/07/20/5-secrets-of-a-successful-email-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>Advice from the Entreprenette + Friends: &#8220;What do you include in your sales and marketing plan?&#8221;</title>
		<link>http://blog.topica.com/2011/06/30/advice-from-the-entreprenette-friends-what-do-you-include-in-your-sales-and-marketing-plan/</link>
		<comments>http://blog.topica.com/2011/06/30/advice-from-the-entreprenette-friends-what-do-you-include-in-your-sales-and-marketing-plan/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 21:55:30 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1535</guid>
		<description><![CDATA[Howdy blog readers, and happy Thursday before the loooong 4th of July weekend! Hopefully before you check out for 3 or 4 days of sun, BBQs, parades and fireworks you are double checking those email marketing campaigns scheduled to be delivered over the weekend and are setting up some autoresponders for further follow-up with your subscribers. Before we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1535&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/30/advice-from-the-entreprenette-friends-what-do-you-include-in-your-sales-and-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>Announcing the New Topica Referral Program + How to Create One Yourself</title>
		<link>http://blog.topica.com/2011/06/23/announcing-the-new-topica-referral-program-how-to-create-one-yourself/</link>
		<comments>http://blog.topica.com/2011/06/23/announcing-the-new-topica-referral-program-how-to-create-one-yourself/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 21:47:00 +0000</pubDate>
		<dc:creator>kjcurtin</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1475</guid>
		<description><![CDATA[Traditionally, “word of mouth” marketing and client referrals have been informal sources of revenue for businesses. Clients happy with a product or service tell people about it, creating an informal referral structure that can help increase revenues. Structured client referral programs do exist, but the programs that exist are heavily skewed in favor of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1475&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/23/announcing-the-new-topica-referral-program-how-to-create-one-yourself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kjcurtin</media:title>
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		<title>New Topica Email Marketing Tutorials Added!</title>
		<link>http://blog.topica.com/2011/06/17/new-topica-email-marketing-tutorials-added/</link>
		<comments>http://blog.topica.com/2011/06/17/new-topica-email-marketing-tutorials-added/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 22:29:15 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Techy Stuff]]></category>
		<category><![CDATA[Topica Whitepapers]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1522</guid>
		<description><![CDATA[Happy Friday, blog readers- and congrats on almost making it to the weekend! We&#8217;ve been busy this week adding new videos to our YouTube channel via the awesomeness that is Screenr, which lets you take instant screen casts from your computer! You may remember I mentioned my love for Screenr before, but this week we dove right in to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1522&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/17/new-topica-email-marketing-tutorials-added/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>&#8220;5 Content Marketing Strategies For Small Business&#8221; via Mashable.com</title>
		<link>http://blog.topica.com/2011/06/09/5-content-marketing-strategies-for-small-business-via-mashable-com/</link>
		<comments>http://blog.topica.com/2011/06/09/5-content-marketing-strategies-for-small-business-via-mashable-com/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 19:50:14 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1506</guid>
		<description><![CDATA[&#8220;Toot-toot!&#8221; Yeah, we&#8217;re tooting our own horn a bit today, but we&#8217;re pretty stoked for this fab mention in this post on Mashable.com titled 5 Content Marketing Strategies for Small Business, AND it has some great advice from several other marketing gurus on how small businesses can create amazing content for their blog, website, or social media outlets- [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1506&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/06/09/5-content-marketing-strategies-for-small-business-via-mashable-com/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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			<media:title type="html">content_marketing_google_reader</media:title>
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			<media:title type="html">content_marketing_do_equis</media:title>
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			<media:title type="html">content_marketing_google_keyword_tool</media:title>
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			<media:title type="html">content_marketing_yahoo_contributor_network</media:title>
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			<media:title type="html">content_marketing_wibiya</media:title>
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		<title>&#8220;Where&#8217;s the Friday Fabulous Finds?&#8221; + Marketing Stuff I Like and Don&#8217;t Like</title>
		<link>http://blog.topica.com/2011/05/27/wheres-the-friday-fabulous-finds-marketing-stuff-i-like-and-dont-like/</link>
		<comments>http://blog.topica.com/2011/05/27/wheres-the-friday-fabulous-finds-marketing-stuff-i-like-and-dont-like/#comments</comments>
		<pubDate>Fri, 27 May 2011 19:19:40 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Friday's Fabulous Marketing Finds]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1499</guid>
		<description><![CDATA[Hey blog readers, welcome to Friday- we&#8217;ve just about made it to the long weekend! Woot woot! What&#8217;s your Memorial Day plans? My Sunday Funday will be filled with BBQ goodies and games in the beautiful Golden Gate Park of San Francisco.- as long as the weather holds up, fingers crossed. Whatever your plans may be, we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1499&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/05/27/wheres-the-friday-fabulous-finds-marketing-stuff-i-like-and-dont-like/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>Email Marketing Tip #51: Improve Results with Testing</title>
		<link>http://blog.topica.com/2011/05/25/email-marketing-tip-51-improve-results-with-testing/</link>
		<comments>http://blog.topica.com/2011/05/25/email-marketing-tip-51-improve-results-with-testing/#comments</comments>
		<pubDate>Wed, 25 May 2011 22:22:11 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1493</guid>
		<description><![CDATA[For successful and ROI-driven email marketing, reporting capabilities are a key factor for campaign optimization. So how can you leverage open rates, click rates, and subscriber-level detail to optimize your newsletters and email offers? Testing remains the key to improving results with each delivery. Here are just a few techniques you can use to test [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1493&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/05/25/email-marketing-tip-51-improve-results-with-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>Email Marketing Tip #50: When Less is More</title>
		<link>http://blog.topica.com/2011/05/17/email-marketing-tip-50-when-less-is-more/</link>
		<comments>http://blog.topica.com/2011/05/17/email-marketing-tip-50-when-less-is-more/#comments</comments>
		<pubDate>Tue, 17 May 2011 23:22:24 +0000</pubDate>
		<dc:creator>topicaseal</dc:creator>
				<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Using Forms]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1488</guid>
		<description><![CDATA[We&#8217;ve all heard this saying before whether in fashion (make-up, jewelry), in writing (&#8220;show don&#8217;t tell&#8221;), in art or advertising. But what about email marketing? Is this saying ever applicable to your email strategy? We think so, and here are 4 examples of when less can be more in your email campaigns to prove it: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1488&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/05/17/email-marketing-tip-50-when-less-is-more/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">topicablogger</media:title>
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		<media:content url="http://topicablogger.files.wordpress.com/2010/07/subscribe.jpg" medium="image">
			<media:title type="html">Forms</media:title>
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		<title>Fabulous Marketing Finds from Around the Web: 5/13/2011</title>
		<link>http://blog.topica.com/2011/05/13/fabulous-marketing-finds-from-around-the-web-5132011/</link>
		<comments>http://blog.topica.com/2011/05/13/fabulous-marketing-finds-from-around-the-web-5132011/#comments</comments>
		<pubDate>Fri, 13 May 2011 21:04:06 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Friday's Fabulous Marketing Finds]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1483</guid>
		<description><![CDATA[It&#8217;s Friday- and you know what that means&#8230; Time to recap some fabulous marketing finds for the week! Without further ado, here we go: 5 Email Marketing Trends You Can’t Ignore (&#38; How to Take Advantage of Them) This post from MarketingProfs breaks down the five hottest trends in email marketing and how to make sure [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&amp;blog=13414600&amp;post=1483&amp;subd=topicablogger&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2011/05/13/fabulous-marketing-finds-from-around-the-web-5132011/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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