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		<title>Industry Spotlight: Hotel Email Marketing</title>
		<link>http://blog.topica.com/2013/05/13/industry-spotlight-hotel-email-marketing/</link>
		<comments>http://blog.topica.com/2013/05/13/industry-spotlight-hotel-email-marketing/#comments</comments>
		<pubDate>Mon, 13 May 2013 19:46:01 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Using Forms]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1899</guid>
		<description><![CDATA[With the summer season fast approaching, many people are gearing up to make their yearly summer vacations to far away places. This post is aimed at helping your hotel capitalize on the influx of travel during the summer months. (Note: the strategies outlined below can be useful for any business, they were just written with hotels in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1899&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Using Email to Expand Your Content Marketing Reach</title>
		<link>http://blog.topica.com/2013/05/02/using-email-to-expand-your-content-marketing-reach/</link>
		<comments>http://blog.topica.com/2013/05/02/using-email-to-expand-your-content-marketing-reach/#comments</comments>
		<pubDate>Thu, 02 May 2013 15:54:40 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Using Forms]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[b2b marketers]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1890</guid>
		<description><![CDATA[Did you know that 91% of B2B marketers are using content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013? (These facts and more: The State of B2B Content Marketing) Content marketing has definitely taken a rise this year and its no wonder with its easy to use [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1890&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Announcing Topica SkyDesktop!</title>
		<link>http://blog.topica.com/2013/04/10/announcing-topica-skydesktop/</link>
		<comments>http://blog.topica.com/2013/04/10/announcing-topica-skydesktop/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 22:09:01 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Techy Stuff]]></category>
		<category><![CDATA[free apps]]></category>
		<category><![CDATA[infostreet]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1868</guid>
		<description><![CDATA[Need help managing your business, office or simply getting things done? Sign up for a FREE Topica SkyDesktop account today! SkyDesktop, powered by our partner InfoStreet, is a Cloud desktop that you can log into from any computer or device with a web browser and automatically connect to all the Cloud apps you have selected, including Topica! All your [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1868&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Maximize Your Open Rate with Personalization Tokens and Autoresponders</title>
		<link>http://blog.topica.com/2013/03/26/maximize-your-open-rate-with-personalization-tokens-and-autoresponders/</link>
		<comments>http://blog.topica.com/2013/03/26/maximize-your-open-rate-with-personalization-tokens-and-autoresponders/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 18:00:20 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Using Autoresponders]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1859</guid>
		<description><![CDATA[Wow- according a recent study by Experian Marketing Services and MarketingCharts promotional emails with personalized subject lines received a whopping 29% higher open rate than those without. Alternatively, autoresponder and triggered email with personalized subject lines received a 25% higher open rate than their counter parts, with personalized autoresponder emails reigning king with a 29.2% open [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1859&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2013/03/26/maximize-your-open-rate-with-personalization-tokens-and-autoresponders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<item>
		<title>Why Should I Sign Up for Your Emails?</title>
		<link>http://blog.topica.com/2013/01/31/why-should-i-sign-up-for-your-emails/</link>
		<comments>http://blog.topica.com/2013/01/31/why-should-i-sign-up-for-your-emails/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 17:00:38 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1847</guid>
		<description><![CDATA[The new year is in full swing and hopefully so are those 2013 marketing plans. We hope one of your goals is to build your email database in 2013- as any smart email marketer would want! But before you set a goal of increasing you list size by 50% you need to have a valid [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1847&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2013/01/31/why-should-i-sign-up-for-your-emails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<item>
		<title>Happy Holidays + New Year Discount from Topica!</title>
		<link>http://blog.topica.com/2012/12/27/happy-holidays-new-year-discount-from-topica/</link>
		<comments>http://blog.topica.com/2012/12/27/happy-holidays-new-year-discount-from-topica/#comments</comments>
		<pubDate>Thu, 27 Dec 2012 23:24:18 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Topica Community]]></category>
		<category><![CDATA[Upcoming Events]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1828</guid>
		<description><![CDATA[Hello Marketers! We are happy to announce this special Topica Promotion for the New Year: Sign-up for a new Topica account before January 1, 2013 and receive 50% off your 2nd and 3rd months of Topica service! (All new accounts must be approved by Topica Policy &#38; Standards team and first billing must happen before [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1828&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/12/27/happy-holidays-new-year-discount-from-topica/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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			<media:title type="html">Image</media:title>
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			<media:title type="html">Image</media:title>
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	</item>
		<item>
		<title>Is Your Email Marketing Ready for the Cyber Shopping Season?</title>
		<link>http://blog.topica.com/2012/11/19/is-your-email-marketing-ready-for-the-cyber-shopping-season/</link>
		<comments>http://blog.topica.com/2012/11/19/is-your-email-marketing-ready-for-the-cyber-shopping-season/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 18:46:45 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1825</guid>
		<description><![CDATA[Cyber Monday is only a week away, which means a very busy month for internet retailers! Last year retailers saw an increase of 18% in sales on Cyber Monday from 2010, and it is only expected to grow this year. Along with online advertisements, investing in Google Adwords or ad retargeting campaigns make sure your [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1825&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/11/19/is-your-email-marketing-ready-for-the-cyber-shopping-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<item>
		<title>Email Marketing 101: Back to School</title>
		<link>http://blog.topica.com/2012/09/13/email-marketing-101-back-to-school/</link>
		<comments>http://blog.topica.com/2012/09/13/email-marketing-101-back-to-school/#comments</comments>
		<pubDate>Thu, 13 Sep 2012 20:37:43 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1819</guid>
		<description><![CDATA[The smell of crisp leaves, packing away shorts and tank tops, the days getting a bit shorter&#8230; Back to school season is officially upon us! Whether you are packing brown bag lunches, marketing to those who do, or heading back to school yourself this month is a great time to get back to the basics [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1819&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<item>
		<title>Do&#8217;s and Don&#8217;ts of Email Marketing During the Olympics</title>
		<link>http://blog.topica.com/2012/08/02/dos-and-donts-of-email-marketing-during-the-olympics/</link>
		<comments>http://blog.topica.com/2012/08/02/dos-and-donts-of-email-marketing-during-the-olympics/#comments</comments>
		<pubDate>Thu, 02 Aug 2012 15:00:38 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1814</guid>
		<description><![CDATA[We have some major Olympic fever around the office lately, as I am sure you are experiencing as well! It seems everywhere you go someone is talking about the latest swim race or the cool new gymnastic move they saw last night, and obviously us as marketers want to acknowledge this in our email marketing. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1814&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>Email Marketing 101: Dissecting the From Address and From Name</title>
		<link>http://blog.topica.com/2012/06/28/email-marketing-101-dissecting-the-from-address-and-from-name/</link>
		<comments>http://blog.topica.com/2012/06/28/email-marketing-101-dissecting-the-from-address-and-from-name/#comments</comments>
		<pubDate>Thu, 28 Jun 2012 17:23:30 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1805</guid>
		<description><![CDATA[When is the last time you took a look at the from address and from name of your email marketing campaign? Using an email marketing service provider such as Topica makes it easy to &#8220;set it and forget it&#8221;, but is this the best method? Recently a Topica client asked for our advice on the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1805&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsaymvp</media:title>
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		<title>Client Spotlight: New Baking Book from The Prepared Pantry</title>
		<link>http://blog.topica.com/2012/06/20/client-spotlight-new-baking-book-from-the-prepared-pantry/</link>
		<comments>http://blog.topica.com/2012/06/20/client-spotlight-new-baking-book-from-the-prepared-pantry/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 18:13:20 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[About Topica]]></category>
		<category><![CDATA[Client Spotlight]]></category>
		<category><![CDATA[When You're Not Managing your Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1795</guid>
		<description><![CDATA[The Prepared Pantry, a Topica client and email marketing all-star since 2006, has just launched their new free book, How to Bake: The Art and Science of Baking. &#8220;Easy to read, follow, &#38; extensive pictures! Thank you so much for adding to my cooking library!&#8221; ~ OF &#8220;Very well written!! Totally geared toward the user . . . it was [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1795&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>10 Email Marketing Mistakes + Quick Fixes</title>
		<link>http://blog.topica.com/2012/05/30/10-email-marketing-mistakes-quick-fixes/</link>
		<comments>http://blog.topica.com/2012/05/30/10-email-marketing-mistakes-quick-fixes/#comments</comments>
		<pubDate>Wed, 30 May 2012 16:00:37 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1785</guid>
		<description><![CDATA[Whether you have been using email marketing for years or are just getting started, its easy to fall victim to email marketing mistakes that can plague your strategy or list quality. That&#8217;s why today we&#8217;re looking at the top ten mistakes we see on a daily basis and what you can do to fix them. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1785&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/05/30/10-email-marketing-mistakes-quick-fixes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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		<title>Spring Cleaning Your Email Marketing</title>
		<link>http://blog.topica.com/2012/04/30/spring-cleaning-your-email-marketing/</link>
		<comments>http://blog.topica.com/2012/04/30/spring-cleaning-your-email-marketing/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 18:18:50 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1780</guid>
		<description><![CDATA[Spring is definitely in the air in San Francisco, and we figured it’s time for some spring cleaning – email marketing style! Today we are focusing on ways to help tighten-up your email marketing campaigns and get rid of any bad habits that may be holding you back from marketing success. Don’t worry, you won’t [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1780&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/04/30/spring-cleaning-your-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://s1.wp.com/wp-includes/images/smilies/icon_wink.gif?m=1129645325g" medium="image">
			<media:title type="html">;)</media:title>
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	</item>
		<item>
		<title>5 Signs You Need to be Using Email Marketing</title>
		<link>http://blog.topica.com/2012/03/23/5-signs-you-need-to-be-using-an-email-marketing/</link>
		<comments>http://blog.topica.com/2012/03/23/5-signs-you-need-to-be-using-an-email-marketing/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 21:29:34 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[CAN-SPAM Act]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1768</guid>
		<description><![CDATA[So you&#8217;ve heard about email marketing&#8217;s killer ROI, but perhaps you&#8217;re still not convinced you should be using email to expand your marketing and brand awareness? Today we&#8217;ll look at some of the top signs you need to be using email marketing and an email marketing service provider- and if you already are, please let [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1768&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/03/23/5-signs-you-need-to-be-using-an-email-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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	</item>
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		<title>Marketing Wisdom from Ancient Texts of the Far East: Part 2</title>
		<link>http://blog.topica.com/2012/03/02/marketing-wisdom-from-ancient-texts-of-the-far-east-part-2/</link>
		<comments>http://blog.topica.com/2012/03/02/marketing-wisdom-from-ancient-texts-of-the-far-east-part-2/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 21:48:59 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1758</guid>
		<description><![CDATA[Welcome back to Part 2 of our multi part series focusing on the ancient texts of the Far East. Today we&#8217;ll be looking at everyone&#8217;s favorite military classic, The Art of War. Just like last time, we&#8217;ll keep the history lesson short and sweet so we can get right to the content. Written by Sun Tzu around the fifth century [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1758&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/03/02/marketing-wisdom-from-ancient-texts-of-the-far-east-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/a2752901e914fe68092f587403ac69ee?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aaromanov</media:title>
		</media:content>

		<media:content url="http://upload.wikimedia.org/wikipedia/commons/9/94/Bamboo_book_-_binding_-_UCR.jpg" medium="image">
			<media:title type="html">The Art of War</media:title>
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	</item>
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		<title>Marketing Wisdom from Ancient Texts of the Far East: Part 1</title>
		<link>http://blog.topica.com/2012/02/28/marketing-wisdom-from-ancient-texts-of-the-far-east-part-1/</link>
		<comments>http://blog.topica.com/2012/02/28/marketing-wisdom-from-ancient-texts-of-the-far-east-part-1/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:48:02 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1748</guid>
		<description><![CDATA[The ancient Orient was an amazing place of civilization, culture, science and many deep philosophical works. Many of these works have stood the test of time and are still widely read today for their insight. All this week we will be looking at some of the land&#8217;s most famous ancient texts for wisdom we can apply to our present [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1748&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/28/marketing-wisdom-from-ancient-texts-of-the-far-east-part-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/a2752901e914fe68092f587403ac69ee?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aaromanov</media:title>
		</media:content>

		<media:content url="http://upload.wikimedia.org/wikipedia/commons/2/20/Musashi_ts_pic.jpg" medium="image">
			<media:title type="html">Musashi Miyamoto</media:title>
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	</item>
		<item>
		<title>A Dinner Conversation</title>
		<link>http://blog.topica.com/2012/02/22/a-dinner-conversation/</link>
		<comments>http://blog.topica.com/2012/02/22/a-dinner-conversation/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:24:27 +0000</pubDate>
		<dc:creator>aaromanov</dc:creator>
				<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing for financial firms]]></category>
		<category><![CDATA[forward to a friend]]></category>

		<guid isPermaLink="false">http://blog.topica.com/2012/02/22/a-dinner-conversation/</guid>
		<description><![CDATA[A couple weeks ago I was celebrating a good friend&#8217;s birthday over at the Capital Grille &#8211; by the way if you&#8217;re looking for a good gift idea, a sizable gift card to a steak house could be the way to go. Sitting next to me where 4 gentlemen in their 50&#8242;s still in their work attire &#8211; business suits. Through [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1745&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/22/a-dinner-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/a2752901e914fe68092f587403ac69ee?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">aaromanov</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2012/02/dsc_04502.jpg?w=630" medium="image">
			<media:title type="html">Image</media:title>
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		<title>Top Ways to Grow Your Email List via MarketingSherpa</title>
		<link>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/</link>
		<comments>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:00:51 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[List Building]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1636</guid>
		<description><![CDATA[One of the most frequent questions we receive from our clients is asking for tips on how they can grow their email list. List growth is huge for email marketers, and growth of engaged subscribers is especially key. So what are the best ways to do this, without trashing your reputation or list quality? MarketingSherpa recently [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1636&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/22/top-ways-to-grow-your-email-list-via-marketingsherpa/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2012/02/email-marketing-research-chart-list-growth-effectiveness.jpeg" medium="image">
			<media:title type="html">Email-marketing-research-chart-list-growth-effectiveness</media:title>
		</media:content>
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		<title>Favorite Valentine&#8217;s Day Email Marketing Subject Lines</title>
		<link>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/</link>
		<comments>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 17:23:21 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Subject Lines]]></category>

		<guid isPermaLink="false">http://topicablogger.wordpress.com/?p=1622</guid>
		<description><![CDATA[Love is in the air, and especially for email marketers! Whether you love or hate Valentine&#8217;s Day, you can use the upcoming holiday to expand your email marketing by creating campaigns with catchy subject lines that will get your emails opened. Here are some of my favorite subject lines that landed in my inbox this [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1622&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/02/08/favorite-valentines-day-email-marketing-subject-lines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
		</media:content>

		<media:content url="http://topicablogger.files.wordpress.com/2012/02/browse.jpeg" medium="image">
			<media:title type="html">heart</media:title>
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		<title>Email Marketing 201 Webinar: Key Takeaways</title>
		<link>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/</link>
		<comments>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:21:17 +0000</pubDate>
		<dc:creator>lindsaymvp</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Deliverability Days]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Email Marketing 101]]></category>
		<category><![CDATA[Email Marketing Tips]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://blog.topica.com/?p=1612</guid>
		<description><![CDATA[Happy Monday, email marketers! Last month you may recall we held a fabulous webinar on Email Marketing 201. Presented by 3 of Topica&#8217;s best email marketing gurus, we presented an hour long discussion on email marketing topics going beyond the basics and how to continue the conversation across all levels. With real life examples from [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.topica.com&#038;blog=13414600&#038;post=1612&#038;subd=topicablogger&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blog.topica.com/2012/01/30/email-marketing-201-webinar-key-takeaways/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/87135d2d4d28d362debad01bde0f4c3f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">lindsaymvp</media:title>
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